1. In Visual World
Perception Psychology
Marina Wardaya, S.sn

2. Class Objective
Students know the role of psychology in the design world
Students understand the gestalt and figure – ground principle

3. Seeing is Believing
Realism in art and design is not absolute, but a convention that our culture and personal background create from visual data.

4. Graphic Design is not just designing external visuals
Graphic Design is not just designing external visuals. It’s about concept and content that can move people. Different mind pattern will create different influences, this is part of perception.

5. Main Principle in Design
Gestalt
Figure and ground

6. Gestalt
Gestalt theory is talking about how people see something (especially in 2D) where elements that is captured by eyes is understood as a whole by searching for simplicity.

7. Figure and ground
This principle describe how human, intentionally or unintentionally, choose from a group of stimuli, which one will act as a main figure and which one act as a ground.
stable figure/ground,
reversible figure/ground,
ambigous figure/ground

8. stable figure/ground reversible figure/ground ambigous figure/ground

9. Organization Principle
Principle of Proximity :
by means of proximity between elements
Principle of Similarity :
by means of similarity between elements 
Principle of Closure :
Familiar object is seen as a complete element although it isn’t so.

10. Principle of Proximity Principle of Similarity Principle of Closure 

11. Real life example
Gossip can be received quite different from the reality. Fact which is being received is being added from one people to the other people on a chain simply because it look relevant, thus the information can be quite different from the original one.

12. Psychology factor that influences perception
The deciding factor is the expectancy of the receiver. This is influenced by:
The availability of prior information  
Lack of information can caused different perception
Needs
People tend to make perception based on his/her need at that time
Past Experiences
Experience can influence people when percepting things

13. Emotion
Emotion can influence people by acting as a figure instead of ground.
Impression
Salient stimuli can also influence people, big picture, contrasting color, loud voices can make people to focus on.
Context
Context is a deciding factor. It can be social, culture or physical surrounding. Context will give a very deciding ground on how a figure is being looked at. Same figure with different context will give different perception.

14. Gestalt Principle in Letterform

15. Gestalt Principle in Shapes