1. Yeditepe University Faculty of Commerce
Fall ATD 355 Applied Business Analysis
Dr. Eda Buchner
Yeditepe University Faculty of Commerce

2. Textbooks Main Textbook: Second Textbook: Business Research Methods
(Blumberg, Cooper and Schindler, 2011) (3rd Edition)
Yeditepe bookstore
Second Textbook:
Basic Econometrics
(Damodar N. Gujarati, 2004) (4th Edition)

3. Statistical Software
Advance Excel Formulas, SPSS22 and E-Views 7 will be used as statistical software
We will use Excel and SPSS for statistical Analysis and E-Views 7 for Econometrical analysis.
Introduction to use these software will be given

4. ATD 355 Weekly Lecture Plan1
INTRODUCTION 2
Ch. 1: Nature of Business and Management of Research
Ch. 2: The Research Process and Proposal
Ch. 3: Literature Review
Ch. 4: Ethics in Business Research 3
Presentation of Porposal
Ch. 5: Quantitative and Qualitative Research
Ch. 6: Sampling Strategies
Ch. 7: Survey Research
Ch. 8: Secondary Data and Archival Sources 4
Presentation of Literature Survey (Part1)
Ch. 9: Case Studies, Qualitative Interviews and Focus Groups
Ch. 10: Observation
Ch. 11: Content Analysis and Other Qualitative Approaches
Ch. 12: Experimentation 5
Presentation of Literature Survey (Part2)
Ch. 13: Measurement and Scale
Ch. 14: Fieldwork: Questionaires and Responses
Ch. 15: Writing up and Presenting Research Outcomes 6
MIDTERM EXAM 7
Ch. 16: Data Preparation and Description
Ch. 17: Exploring, Displaying and Examining Data
Computer Lab: Introduction of SPSS and Excel Formulas

5. ATD 355 Weekly Lecture Plan
TEACHING PLAN 8
Presentation of Methodologies and Data (Part1)
Ch. 18: Hypothesis Testing
Ch. 19: Measures of Associations
Ch. 20: Multivariate Analysis: an Overview
Computer Lab: Application on SPSS and Excel Formulas 9
Presentation of Methodologies and Data (Part2)
Introduction: What is Econometrics and its Methodology (Basic Econometrics)
Computer Lab: Introduction of E-Views 11
Part 1: Simple and Multiple Regression Models (Basic Econometrics)
Computer Lab: Introduction of E-Views 12
Part 2: Relaxing the Assumptions of the Classical Model (Basic Econometrics)
Computer Lab: Application on E-Views and SPSS 13
Software applications overview
Final Presentation 14
Textbook: Business Research Methods (Blumberg, Cooper and Schindler, 2011) (3rd Edition) (electronic edition)
Textbook: Basic Econometrics (Damodar N. Gujarati, 2004) (4th Edition)