1. Andreas Weigend aweigend@stanford.edu Garmisch-Partenkirchen, 29. Mai 2013 1 Wir wissen nichts… aber wir können es messen! This presentation is on the web at: weigend.com/files/speaking/WeigendAareon_GAP_2013.05.29

2. Web 1.0 / 2.0 / 3.o Web 1.0: Digitize (B2B, B2C) Web 2.0: Share (C2B, C2W) Web 3.o: Connect (C2C) 2

3. 1970s Building Computers

4. 1980s Connecting Computers 1980s

5. 1990s Connecting Pages 1990s

6. 2000s Connecting People 2000s

7. 2010s Connecting Sensors 2010s

8. 8 Stanford Berkeley Google Facebook SF Home

9. 9 weigend.com/itinerary

10. Smart Meters 10

11. Imagine… … you had all the data in the world freely available at your fingertips: What would you do to delight your customers? 11

12. Imagine …. Christoph Franz CEO, Lufthansa 12 bit.ly/datenlufthansa

13. 13 bit.ly/datenmenschen

14. Maxim 1 1. Make it trivially easy for people to Contribute Connect Collaborate 14

15. Das Aal-Prinzip Andere arbeiten lassen! 15

16. Maxims 2 and 3 2.Big Data is a mindset, not just a toolset 3.Data is the new oil, and it needs refineries 16

17. 17 Data Refineries

18. Maxims 4 and 5 4. Focus on metrics that matter to your customers, not to your lawyers 5. Focus on actions and feedback, not on analysis and reports 18

19. There are trade-offs in every decision Know thy axes (dimensions) Determine thy weights thoughtfully Experiment and optimize Wir wissen es nicht. Aber wir können es messen. 19

20. Who cares? Culture Shift Amazon has changed the way a billion people think about purchases Google has changed the way a billion people think about information Facebook has changed the way a billion people think about identity 20

21. The Cs of Commerce 1.Content 2.Context 3.Connection 4.Conversation 5.Community 21

22. 1989 Stasi

23. On the Internet, nobody knows youre a dog 1993

24. On the Internet, everybody knows youre a dog 2012

25. Identity Attributes Relationships 25

26. Non-Social: Audience Social: Connected Individual 26 Business Models

27. Mindset Skillset Toolset Dataset 27

28. Mindset Does your product or service get better over time, with data? Does your customer understand the value for her when she gives you data? 28

29. Danke. 29 Andreas Weigend DE: +49 174 906-5906 US: +1 (650) 906-5906 aweigend@stanford.edu Aareon AG | Jens Braune del Angel