1. Shiv Narayan Gour EKLAVYA, Bhopal, INDIA
The Asian publishers fellowship Seoul th to 30th Sept Seoul, South Korea
Non-fiction publication in India & role of Eklavya
Shiv Narayan Gour
EKLAVYA, Bhopal, INDIA

2. ABOUT INDIA
Area: 3.28 million sq. kilometers
India is currently the world’s second-most populous country with over 1.28 billion people
India has 23 constitutionally recognized official languages. Hindi and English are the official languages.
There are more then 1600 languages spoken in India

3. India's literacy rate is at 74.04%.
Kerala is the most literate state in India, with 93.91% literacy. Bihar is the least literate state in India, with a literacy of 63.82%
According to 2011 census
Area Male Female Total
Urban
Rural

4. BOOK PUBLISHING IN INDIA
India is the world’s seventh largest book publishing country.
There are approx. 19,000 publishing houses in India.
12,400 are using the ISBN system.
With 140, 000 printing presses.
Approximately titles per year has published.

5. Out of these, 50% titles are in Hindi and English.
Book publishing in India is booming at a compound annual growth rate of 15 per cent.
While the remaining are in any of the 24 officially recognised regional languages of India.
employment to more than 2 million people.

6. The CL industry is highly fragmented, it has over 2500 publishers
The CL industry is highly fragmented, it has over publishers. The organized market
comprises of about 100 publishers across all languages. These organized industry participants
contribute 30% of the volumes sold and 35% in terms of value, ~ INR 2.1 billion.

8. MAIN CATEGORY OF NONFICTIONS IN INDIA Research/Studies Report
Textbook
Activity Books
Coffee table books
Work Books
Motivational Books
Subject based books
Supplementary books
biographies
Thematic Books
Research/Studies Report
Dictionaries
Auto biographies

9. Segmentation and key players of the publishing industry in India
McMillan, S.Chand
Katha
Tulika
Navneet
Penguin, Orient, Harper Collins, Random House
TMH, PHI, Wiley
Paragon
Scholastic
Fiction/ Non Fiction
General/ self Help
Higher Education/ Technical
School Level Educational/ Children’s
Types of Books
Book Prices
Low Priced
Medium Priced
High Priced
Eklavya, Pratham, National Book Trust, Children’s Book Trust
Rajkamal, Vani, Gyanpeeth
Rupa,
Jaico,
Pustak Mahal

10. EKLAVYA Educational Research & Model Building (ERMB)
Institute for Educational Research & Innovative Action
Educational Research & Model Building (ERMB)
Teacher Education, advocacy & outreach (TEOA)
Publications & Dissemination
Field Area : Three states of India
Our organisation is separated into academic and executive councils for focused operations
Registration No. S/13019 Dated
Exempted Under 80-G
FCRA NO
For more information visit

11. EKLAVYA’s work Curriculum Development with NCERT & various SCERTs
Work with Communities and Schools
Research and model building which can be explore in other areas.
Teachers Training
Reading improvement & Library

12. EKLAVYA’S ROLE:
Develop and publish quality books for children and adults with the strength of Eklavya’s educational vision and experience.
Try to contribute to the discourse and debates on education in the country through our publications.

13. A look at some sectorial realities
Lack of age appropriate reading/ learning material for children
Significant need for field tested educational material.
Scarcity of picture story books in Hindi for pre-primary level.
Low availability of an affordable price range.
Adolescent reading material in Hindi is almost absent.
Creative learning/ activity books are almost non-existent.
Scarcity of teacher’s/ educator’s enrichment material
Content related materials that help in classroom transactions totally missing.
Education pedagogy books either not available or difficult to comprehend .
Need for a platform for teachers who innovate classroom practices
Documenting , sharing and learning from experiences from within the country and beyond.
Access issues
Non-existence of distributors or retail outlets for low priced, quality children’s books in Hindi belt.
Extremely low dissemination efforts by small scattered groups developing and publishing for children
Total void in rural stretches.

14. Title Publication: Eklayva publishes about 35 new titles every year that include a wide range of books for early readers, activity materials, literature for and by children, educational classics, teachers' manuals etc.
Magazines: Eklavya publishes a monthly for children called Chakmak; Shaikshik Sandarbh for teachers and high school students; and Srote; a science and technology feature service.
Pitara: Activity centres cum outlets for quality educational materials like books, magazines, toys etc developed by Eklavya and other organizations.

15. EKLAVYA’S BOOKS Fiction, non fiction
Children’s literature – Picture story books
Activity books
Reading material for adolescent and young adults
Teacher enrichment materials
Textbooks and subject/theme based modules, Educational books/ reports/ classics…,
Books on other development issues

16. Eklavya’s portfolio Diversity of our titles
Picture story books
Reading Posters
Books by children
Poems, Plays, Stories
Hands on Science & Kit
Activity books & Charts
Riddles, Puzzles & Brain teasears
People Science issues
Chakmak - Children's magazine
Sandarbh - Teachers Magazine
Innovative curricular material
Big books
Srote - Science & Technology magazine
Teaching Learning Material
Books on Education & Pedagogy
Challenging & dynamic toys

17. BOOKS FROM ABROAD

18. We have a clear process laid out for content generation and dissemination
Content suggested by resource pool of Eklavya
Requirement from the field programmes
Content generated through Eklavya’s field programmes
Vetting, Material development, Editing, Testing
Layout, Illustrations & Designing
Production, Printing
Selection, Testing & Procurement of other Publications/ TLMs
Dissemination efforts
Outreach strategies are…
Teacher’s Training
Summer camps, Workshops
School contacts & Book fairs
Website
Banners Posters
Ads , Promotion Schemes
Book reviews
Book shops
Book Release events

19. NETWORK WITHIN INDIA AND ABROAD
SHABAVIZ, Iran

20. FUTURE PLAN
Focus on Children Literature till the age of 14 and Educational material
Activity Based Marketing
Focus on the uses of Books
Will explore CSR for books development and dissemination
Focus on the collaboration with likeminded groups in India and abroad

21. … dreaming and struggling…
And we go on…
… dreaming and struggling…
… Thank You!
SHIVNARAYAN GOUR, EKLAVYA, BHOPAL, INDIA