1. Professor: Melanie Sodtka
Spring sushi
CRM Project
Professor: Melanie Sodtka
Presenting:
Magda Lopez
Victoria Robertson
Andrew Pellerin
Ronny Lumsden

2. “ _The companies that are smart are going to be really transparent and say ‘hey consumer, work with us’. The companies that are less smart are going to be the ones that put up a polished surface and pretend.” _
Martin Lindstrom
Branding expert and best-selling author

3. Outline Overview Target Market Segmentation Customer Lifetime Value
Customer Value Matrix
Goals
CRM Strategies
Financial Costs of Acquiring New Customers
Methods of Reaching our Target Audience
Metrics

4. Overview
Spring Sushi will push your dining experience beyond your imagination
An innovative dining experience is just one tap away.
Hamilton
Toronto

5. Target Market Segmentation
Young college and university students
Young couples and small families
Children

6. Customer Lifetime Value

7. 1 2 3 4 Customer Value Matrix Retain Develop Maintain Nurture High
Current Value 3 4
Low
Low
High
Potential Value

8. Customer Value Matrix High Value Customers
Most and Least Profitable Customers
Customers who have defected to competitors
Customers’ behaviour, preferences, life changes and interests in correlation with our company’s Lifecycle

9. Goals
To create brand awareness and product awareness in order to increase customer base by at least 50% within a year timeframe.
To acquire at least 20 potential customers, and retain at least 50% of those within a 6-month time frame.
To boost customer retention in order to increase overall profitability for the company by at least 25% within a 5-year timeframe.

10. CRM Strategies Acquisition Strategy Free Sample Mondays
Retention Strategy
Loyalty Cards
Collecting Spring Points

11. CRM Strategies Development and Customer Service Strategies
Marketing Strategy

12. Financial Costs of Acquiring New Customers
Cost of Time Spent
Return on Investment (ROI)
$25 x 40 = $1000

13. Methods of Reaching our Target Audience
Mobile and Social Media Campaigns
Blogging

14. Metrics
Goals
Strategies
Campaigns

15. Thanks for Watching
Remember to visit Spring Sushi

16. Works Cited
Kotler, Philip and Keller, Kevin Lane (Fourth Edition). Creating Customer Value, Satisfaction, and Loyalty. A Framework for Marketing Management. Published by Prentice Hall.
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