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LibQUAL+® Survey Administration American Library Association

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Presentation on theme: "LibQUAL+® Survey Administration American Library Association"— Presentation transcript:

1 LibQUAL+® Survey Administration American Library Association
Martha Kyrillidou Senior Director, Statistics and Service Quality Programs Association of Research Libraries American Library Association Midwinter Meeting Boston, MD January 18, 2010

2 Overview Preparing for the Survey Implementation
Defining survey objectives/desired outcomes Institutional Review Board Sampling Creating an assessment group/team Preparing the organization Marketing Your Survey Online System: Management Center

3 Preparing for the Survey Implementation

4 Why is Your Library Participating in LibQUAL+® ?
Institutional goals: what do you want to get out of the survey? Survey requirements: people, supplies, technology

5 Get Permission from your Institutional Review Board
Local group that approves human subject research May also be called Committee for Human Subject Research Committee for the Protection of Human Subjects Not all institutions need to obtain permission

6 Get Permission from your Institutional Review Board
If permission is required: Seek well in advance of survey Supply a copy of the survey, if requested Inform them that results will be shared among participants No need to inform LibQUAL+® of decision

7 Determine Whom to Survey
Random sample or Entire population

8 If You Sample… Recommendations:
At least 1,200 random addresses for each user group Separate sample groups for undergraduates, graduates, faculty, and staff Think about survey fatigue if you want to repeat the survey regularly Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire

9 If You Survey the Entire Population…
Recommendations: Think about survey fatigue if you want to repeat the survey regularly Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire

10 Obtain Email Addresses
Typical sources include: Campus computing office Campus administrative records office Library patron database

11 Become Familiar with LibQUAL+® Resources
Manage Your Survey LibQUAL+® Procedures Manual Updated Version – 2010 Much more detail Discussion list

12 Marketing Your Survey Place ads in campus newspaper
Write article for library newsletter Post flyers around campus Present at faculty meetings & student orientations Create a survey Web site and feature on library’s home page Take the survey to where users are: dining halls, study rooms, dorms More suggestions and example works are available on Publications Page

13 The LibQUAL+® Management Center (aka Your Friend)

14 LibQUAL+® Management Center: Getting Started
Login (Required to use the Management Center) Center Sections: Personal Profile - Survey Results Institution Profile - Resources Manage Users Directory Manage Your Survey

15 Survey Process: Manage Your Survey
Eight Sections: Preferences Customization Preview Representativeness Monitor Survey Progress Incentive Winners Post Hoc Evaluation

16 Manage Your Survey: Customization
Always save your work

17 Manage Your Survey: Customization - Local Questions

18 Manage Your Survey: Customization - Disciplines
Results notebooks summarize findings by user group and provide a chart for both standard and custom disciplines Standard disciplines (based on your institution type, i.e., College/University) Customized disciplines Recommend no more than 16 disciplines, if possible

19 Manage Your Survey: Customization – Standard Disciplines
Agriculture/Environmental Studies Architecture Business Communications/ Journalism Education Engineering/Computer Science General Studies Health Sciences Humanities Law Military/Naval Science Other Performing & Fine Arts Science/Math Social Sciences/ Psychology Undecided *Note: Disciplines are for an Academic Library

20 Manage Your Survey: Customization – Customized Disciplines
Use your local terminology to map to the standard disciplines Cautions: Need to provide representativeness data for each discipline Too many choices present challenges to users

21 Manage Your Survey: Customization – Customized Disciplines

22 Manage Your Survey: Customization - Standard Disciplines
*Note: Disciplines are for an Academic Library

23 Manage Your Survey: Customization - Customized Disciplines
*Note: Disciplines are for an Academic Library

24 Manage Your Survey: Branch Library
The library you use most often.

25 Sending Reminders 3-5 reminders to sample populations
Include a thank you to respondents who have completed the survey Boost marketing efforts around campus More flyers, table tents, ads in campus newspaper Get professors and other staff involved Increase number or types of incentives

26 Manage Your Survey: Previewing and Approving Your Survey
Complete at least one full run of your preview survey Test in different settings, using different platforms and Web browsers Get library staff involved in testing Approved Can no longer make changes Live survey URL

27 Representativeness Questionnaire
Determines how your institutional profile compares to your survey data Requires the following information: # of individuals per user group # of individuals within each discipline # of males and females Library Statistics Volumes added during the year – Gross/Total (including e-books) Total number of current serials received (including electronic serials) Total library expenditures (U.S. dollars) Personnel – professional staff, full-time equivalent (FTE) Personnel – support staff, full-time equivalent (FTE) Complete BEFORE closing survey

28 Completed Representativeness Questionnaire
Representativeness Completed Representativeness NOT Completed

29 We recommend a survey run of at least 3 weeks
Closing Your Survey We recommend a survey run of at least 3 weeks Once you close your survey: Retrieve list of incentive winners Fill out Post Hoc and Evaluation Questionnaires Reference pages of LQPM

30 Manage Your Survey: Completing Post Hoc & Evaluation Questionnaires
Post Hoc Questionnaire Information about your survey Sample size # of s sent #of invalid addresses Incentives offered Marketing techniques Etc. Evaluation Questionnaire Feedback about your LibQUAL+® experience All survey liaisons and assistants are encouraged to complete this questionnaire

31 Retrieving Survey Results
Survey Results Notebook (PDF) Individual & Group Analyses Comments About half of users provide comments Download Excel file under Monitor Survey Progress (see Manage Your Survey) Excel/SPSS data files Additional Services: Customized Discipline Analysis Library Branch Analysis Other Customized Analyses (upon request) Print Copies

32 General Discussion and Q&A

33 Summary and Closure

34 www.libqual.org LibQUAL+® Resources New LibQUAL+® Web site
New LibQUAL+® Lite Publications Events and Training LibQUAL+® Procedures Manual

35 The LibQUAL+® Team The best way to contact us: libqual@arl.org
David Green Library Relations Coordinator Yolanda Glass Administrative Assistant Martha Kyrillidou Senior Director, Statistics and Service Quality Programs Henry Gross Applications Developer Gary Roebuck Technical Operations Manager

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