1. 6 Proven Ways To Monetize Your Podcast
With Amanda Mock

2. Here’s what you want: Sponsorship
Digital Items – online programs, premiums, etc.
Live Events
Merchandise
Patreon /Crowdfunding
Indirectly Through Platforming

3. Here’s what you need to understand:
Podcasting is part of the entertainment industry.

4. It doesn’t matter what kind of podcast you run.

5. Podcasting is like any other form of media consumption when it comes to making money.
Movies
Performance Theater
Music/Musicians
Video Game Industry
Magazines and online Publications
Radio

6. How Making Money From Media Works
Put money, time, and skill into the project upfront just to create the media.
Put money, time, and skill into the marketing to get attention.
Change the media and the marketing along the way to make it better.
Build in additional monetization as you go along.
Profit.

7. How to monetize a podcast:
Sponsorship
Digital Items – online programs, premiums, etc.
Live Events
Merchandise
Patreon /Crowdfunding
Indirectly Through Platforming

8. Sponsorship

9. Types of Sponsorship
Media Sponsors – Sponsor paying for a specific type of advertisement through media. (example: Ad on podcast, ad on webpage, or ad at live event)
In-Kind Sponsors – Sponsors that donate goods or services rather than money. (example: free web hosting in exchange for an advertisement or free use of event space in exchange for featuring the location)
Signature Sponsors – Sponsors who pay an amount for leveraged exposure. (Example: X amount is paid and they get a free booth at the event, a chance to present and more, then Y amount only gets a booth).

10. Digital Items – online programs, premiums, etc.

11. Examples of Digital Products
Informational Courses / Products
Digital Versions of Books
Access to Exclusive Groups
Music / Audio Files
Services Sold Online

12. Live Events

13. Types of Live Events Live Recordings Conventions / Specialty Events
Meet Ups
Book Tours

14. Merchandise

15. Types of Merchandise T-Shirts Mouse Pads Pins Posters Mugs Phone Cases
Plushies / Pillows
Vinyl
Anything that makes sense

16. Crowdfunding / Patreon

17. Crowdfunding / Patreon – A New Kind of Sponsorship
Movies
Performance Theater
Music/Musicians
Video Game Industry
Magazines and online Publications
Radio

18. Indirectly Through Platforming

19. What Platforming Does Contributes to a long form game.
Indirectly informs people who you are and what you are about.
Leverages your time for more exposure.
It creates new opportunities and helps build new relationships.