2. REPUBLIC OF CROATIA – THE COUNTRY OF SUSTAINABLE TOURISM
Overall area: 87,661 km² (land: 56,594 km², sea: 31,067 km²)
Population: 4.4 million
Total length of the coastline: 6,176 km
Number of islands: 1,246 (inhabited: 49)
Protected regions: 19 (8 national parks, 11 nature parks) – 9% of Croatia’s territory
6 UNESCO heritage sites (5 cultural, 1 natural)
Blue Flag Programme: 117 beaches and 20 marinas

3. CROATIAN TOURISM HIGHLIGHTS
Croatia - a predominantly coastal destination
coastal area accounts for 95 percent of all visitation
Accessibility
accessible by all modes of transport (road, sea, air, rail)
road is the main mode of transport used by tourists (over 80 percent)

4. CROATIAN TOURISM HIGHLIGHTS
BRIEF HISTORY
The 80s
Croatia was a developed tourist destination, but not an independent state
Main tourism product was “sun and sea"
The prevailing concept was “mass tourism”
The 90s
Tourist traffic decreased to below of 20% of pre-war level
Nearly a half of all hotels were damaged
Start of a long recovery process

5. CROATIAN TOURISM HIGHLIGHTS
Post-2000 12
TOURIST ARRIVALS (mil)
11.2 60
OVERNIGHTS (mil)
56.0 10 50
6.6
38.4 8 40 6 30 4 20 2 10
2000
2001
2002
2003
2004
2005
2006
2007*
2000
2001
2002
2003
2004
2005
2006
2007*
*2007 estimate based on Jan-Oct data
Source: Central Bureau of Statistics
DOMESTIC
Structure of Tourists in 2007
INTERNATIONAL 9%
11%
Croatian tourism has demonstrated steady growth since 2000
In 2007 tourist arrivals rose 7.5% and overnights 5.6% year-on-year
Domestic
EU countries
80%
Non-EU countries

6. IMPACT OF TOURISM ON CROATIA’S ECONOMY8 25
18.4% 7 20 6
15.1%
Revenues 5
Contributition to the GDP %) 15
from tourism
Revenues fromTourism (B €) 4
6.9
6.0
6.3 3
5.6
5.5 10
Contribution 2
4.0
3.0
3.7 5
to the GDP 1
2000
2001
2002
2003
2004
2005
2006
2007*
Source: Croatian National Bank
Given its high contribution to the GDP, tourism is a strategic industry in Croatia’s economy

7. NAUTICAL TOURISM
The most stable and the most lucrative tourism in Croatia
Nautical tourism is generating 10% of revenues from tourism
Nautical tourists on average spend twice as much as other tourists
550,000 nautical tourists in 2006
Currently 83 nautical ports
50 marinas
33 anchorages, berths and dry marinas
Total capacity 21,500 berths in nautical ports
16,000 wet
5,500 dry
Additional 15,000 berths available in other ports

8. CROATIAN ISLANDS Every 5th tourist spend a holiday on an island
Island Act
Construction of municipal and social infrastructure facilities on Croatian islands – water supply and sewage systems
Subsidies for line coastal maritime transport (for islanders and tourists)
Construction and modernisation of ports open for public transport

9. NEW STRATEGY New strategy is based on following principles:
Space is the most valuable tourism resource
Physical planning to support sustainable development of tourism
Local communities have a key role to play in planning decisions
Protection and preservation of natural, historical and cultural heritage a key to sustainable tourism development
These principles summarized in the logo “The Mediterranean as it once was”
Transition from “mass tourism” to “quality tourism”
Upgrading of accommodation to international standards
Presence of international hotel brands in key destinations
Introduction of boutique hotels offering personalized service
Sustainable growth is the key to prosperity
A long-term sustained growth rate of tourism is a key to the stability of Croatia’s economy
Investments required to achieve a balanced development

10. PROTECTION OF THE COASTAL AREA
ISSUES
Huge demand for new construction on the waterfront
Tourist facilities construction without communal infrastructure
Regulation on the Arrangement and Protection of
Protected Coastal Area of the Sea (PCA) (September 2004) - Area under special regulation
Definition of PCA
mainland belt with the width of m from the coastal line
sea belt with the width of 300 m
all islands

11. PROTECTION OF THE COASTAL AREA
Measures enforced in the PCA
ban on construction in the belt of 70 m from the coastal line outside of the urban areas
ban on construction in PCA without preliminary constructed sewage system
ban on expanding the construction area where 70% of existing area is not constructed
maximum capacity of 400 berths per marina
environmental report (EIA) is obligatory for project with significant environmental impact
Maritime Domain (public domain under special protection)
minimum of 6 metres from the coastal line
right of ownership or any other property right can not be acquired
under concession regime

12. CROATIA THE MEDITERRANEAN AS IT ONCE WAS
Croatian Adriatic Sea - the cleanest sea in the Mediterranean (as tested by ADAC)
Coastal Cities Water Pollution Control Project
Water Ballast Management Rule
Croatian Initiative for the designation of the Adriatic Sea as a PSSA (Particularly Sensitive Sea Area)
International covention on the control of harmful anti-fouling systems on ships
Supporting environmentally-friendly activities
Nautical Tourism Strategy
15,000 new berths in the next 10 years (10,000 wet/5,000 dry)
Strategic environmental assessments is obligatory
Ban on construction in pristine parts of the coast and in national parks
Sustainable Development Cruising Tourism Strategy

13. REPLACING ‘DIRTY’ INDUSTRIES WITH TOURISM ZONES
Cement factory in Umag shut down
Construction of tourist resort “Terra Istriana” under way
A similar process occurs at several seaside locations

14. SUSTAINABLE DEVELOPMENT BASED ON CULTURAL HERITAGE
The “key” to future sustainable development
The “added value” of Croatian tourism product
UNESCO Heritage Sites
5 cultural properties (Dubrovnik, Trogir, Split, Sibenik, Porec)

15. SUSTAINABLE DEVELOPMENT BASED ON NATURAL HERITAGE
8 National Parks
10 Parks of Nature
Two archipelagos (Kornati and Brijuni), the island of Mljet, Plitvice Lakes and Krka are national parks with a well-developed visitation
Other protected areas, too, are reporting increasing visitation across all types of activity

16. SUSTAINABLE DEVELOPMENT BASED ON TRADITIONAL HERITAGE
Concepts and programmes of revitalization of:
old traditional houses- incentive program «Under the centennial roof»
old crafts, arts & skills - like ship building (Ars Halieutica), old cuisine
rural areas by incentives to develop rural tourism and ecological agriculture
cultural preservation
self-employment
unique experiences

17. MID-TERM STRATEGIC GOALS OF CROATIAN TOURISM
Strategic goal up to 2012 is achievement of physical volume of traffic of:
12,000,000 tourist arrivals
66,000,000 tourist overnights
This volume of traffic represents optimisation of tourist achievements given the number of inhabitants in Croatia (4.42 million):
2.7 tourist arrivals “per capita”
15 tourist overnights “per capita”
FINANCIAL INDICATORS TO TSA-WTTC METHODOLOGY (UP TO 2010)
12 billion EURO
Total tourist demand (2715 EURO per capita)
8 billion EURO
Spending of foreign guests (1810 EURO per capita)

18. Thank you very much for your kind attention !