1. Applying UNESCO media development indicators in Croatia
Zrinjka Peruško
Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb
IPDC Intergovernmental Council, March 2010, UNESCO, Paris

2. The Croatian Study
UNESCO Indicators – analytical categories & normative benchmarks - method for the analysis of the media system
Aims:
Comprehensive map of the media system
Identification of the missing data
Regular system of monitoring (planed)
Longitudinal approach (advancement)
Comparativeness (planed)

3. implementation
Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb
each MDI category one researcher:
Data collection, analysis, recommendations

4. Implementation process: actors
Multi-stakeholder involvement:
media professionals
policy makers
regulatory bodies
academia
civil society

5. Implementation process: activities
Multi-step process of analysis, presentation and discussion of MDI categories, data, results and dissemination
Kick-off meeting
Data collection and analysis
Closing conference – presentation of results & public debate of findings and recommendations
Dissemination: web, book

6. Strong points of MDI’s Self-implemental – ownership of process
Categories define the media system well
Normative definition of targets & benchmarks of media development – pluralism and diversity
Operationalization of categories with indicators:
Detailed guide to analysis
lower level should describe higher level

7. I freedom, II concentration and pluralism, III democratic discourse, IV journalistic profession, V technological infrastructure
I (System of regulation conducive to freedom of epression, pluralism and diversity in the media) B – Regulatory system for broadcasting, 1.6. Independence of the regulatory system is guaranteed by law and respected in practice; 1.7. regulatory system works to ensure media pluralism and freedom of expression and information.
II Pllurality and diversity of media, a level economic playing field and transparency of ownhership; B A diverse mix of public, private and community media, 2.4. independent and transparent regulatory system, C licensing and spectrum allocation 2.8. independent and transparent regulatory system

8. A proposal for development
Review level 4 of MDI’s & remove some overlap between categories
Include quantitative data to describe the media system, for instance:
no. of different media
audiences & circulation
levels of media concentration
size of the advertising market
penetration of media platforms
literacy levels