1. How to answer questions on the Unit 3 Paper

2. The key to the Unit 3 exam is to explain a point in detail using connected sentences. Once you have this skill, you will score well on longer questions as well. You need a series of connected sentences that explain that benefit or disadvantage. These sentences can be linked by words such as:
Therefore, because of, as a result of, this means that, furthermore, additionally…..
One advantage of charging lower prices is that a business will be able to attract customers with smaller budgets (1). This means that the business will increase the size of it’s potential target market (1) and because of this will hopefully be able to increase sales and improve profits (1).

3. 3 mark questions Example!
The key to the Unit 3 exam is to explain a point in detail using connected sentences. You need a series of connected sentences that explain that benefit or disadvantage. These sentences can be linked by words such as therefore, because of, as a result of, this means that, furthermore, additionally…..
One advantage of charging lower prices is that a business will be able to attract customers with smaller budgets (1). This means that the business will increase the size of it’s potential target market (1) and because of this will hopefully be able to increase sales and improve profits (1).

5. CONTEXT!
Context is required if there is a specific business in the question.
Simply mentioning the name of the business is not context.
Context could be referencing the businesses product, it’s potential customers, something from the case study (although not if it is in that direct question) or an aspect of its operations.
Your answer needs to be about that business and not any type of business.

6. Lesson 2

10. Make a judgement – HOW important is it. Very, not much, a bit
Make a judgement – HOW important is it? Very, not much, a bit? Could you use the ‘it depends’ rule?
Discuss – consider two separate issues. Each need to be developed with connective sentences – therefore, because of this, as a result
Point 1
How have you included balance?
Point 2
How have you included context?

14. Lesson 3

15. Name the products that these celebrities endorse?
Why do you think businesses like to use celebrities to help sell their products?

16. The minimum wage is £6.50 an hour for those over 21.
David Beckham earns £ an hour.
Do you think this is fair?
Question:
How would an increase in the minimum wage effect a business that employed low skilled workers?

17. Learning objectives:
Understand the structure required for a gaining L3 marks for a 10 mark essay.
Develop independence and resilience when answering exam questions.
Recapping on marketing and internal finance.

18. 10 marks

19. Balance Learning objective:
What might be a negative of an increase in the minimum wage to £5.80?
What might be a benefit of an increase in the minimum wage to £5.80?
Balance
Learning objective:
Understand the structure required for a gaining L3 marks for a 10 mark essay.
Extension – but beware! Can you think of a second benefit or drawback (negative) to include.
How could I show context? 1. 2. 3.
Assessment – Was it right to increase the minimum wage? ‘It depends on’

20. Tasks:
Complete the A3 worksheet. Re-read and look for two things to improve.
Switch worksheets with a partner. Read their work looking for strengths and weaknesses.
Provide feedback to your partner. Tell them two things they did well and one (two maximum!) things they could improve in their write up.
Look at your own sheet and consider anything you would like to change. Mark the changes on your sheet.

21. Tasks: 10 minutes! Complete your answer
If you finish, read the Mulberry case study. Use the textbook to check your knowledge of:
Marketing
Benefits of having a high quality design
Internal sources of finance
The marketing mix

22. What have I learnt today about 10 mark questions.

23. 10 mark questions What might be a benefit? What might be a negative?
Balance
10 mark questions
Extension. Can you think of a second benefit or drawback (negative) to include. But beware – don’t over complicate your answer!
Assessment – Was it right? ‘It depends on’. Why do you think this?
How could I show context?

24. Recap for exams

25. 3 mark questions Example!
The key to the Unit 3 exam is to explain a point in detail using connected sentences. You need a series of connected sentences that explain that benefit or disadvantage. These sentences can be linked by words such as therefore, because of, as a result of, this means that, furthermore, additionally…..
One advantage of charging lower prices is that a business will be able to attract customers with smaller budgets (1). This means that the business will increase the size of it’s potential target market (1) and because of this will hopefully be able to increase sales and improve profits (1).

26. CONTEXT!
Context is required if there is a specific business in the question.
Simply mentioning the name of the business is not context.
Context could be referencing the businesses product, it’s potential customers, something from the case study (although not if it is in that direct question) or an aspect of its operations.
Your answer needs to be about that business and not any type of business.

27. Question 9’s - Discuss
Make a judgement – HOW important is it? Very, not much, a bit? Could you use the ‘it depends’ rule?
Discuss – consider two separate issues. Each need to be developed with connective sentences – therefore, because of this, as a result
Point 1
Check - How have you included balance?
Point 2
Check - How have you included context?

28. 10 mark questions What might be a benefit? What might be a negative?
Balance
10 mark questions
Extension. Can you think of a second benefit or drawback (negative) to include. But beware – don’t over complicate your answer!
Assessment – Was it right? ‘It depends on’. Why do you think this?
How could I show context?

29. 10 mark questions Balance What might be a benefit?
What might be a negative?
Balance
10 mark questions
Extension – but beware! Can you think of a second benefit or drawback (negative) to include.
How could I show context? 1. 2. 3.
Assessment – Was it right? ‘It depends on’. Why do you think this?