1. ROAD ACCIDENT FUND VENDOR BRIEFING SESSION RFP: RAF/ 2012 /00005
Presenter: Anna Mosupyoe and Jacquie Sobantu
Date: 26 January 2012
Time: 10:00

2. Overview Background Evaluation Criteria Submission of bid responses
Disqualification of bids
Procurement Administration
Purpose of the RFP
Questions and Answers

3. Background
RFP: RAF/2012/00005:REQUEST FOR PROPOSALS: APPOINTMENT OF A RESEARCH AGENCY THAT WILL CONDUCT REASEARCH ON BEHALF OF ROAD ACCIDENT FUND FOR A PERIOD OF 3 YEARS
Advertised on 13 January 2012
Closing on 06 February 2012

4. Evaluation Criteria Evaluation will be based on 90/10 PPPFA system
Points
Price 90
Participation goals 10
Total
100

5. Evaluation Criteria Mandatory requirements
The service provider must be SAMARA accredited or ISO 900 accredited.
Please attach SAMRA accreditation or ISO 900 accreditation as proof that the agency is accredited.

6. Evaluation Criteria (continue)
Functional criteria
Weightings
Experience of the Company
Please provide RAF with the portfolio of research work done in three (3) different industries: Government, Private and public entities. The references must consist of two industries of the listed three.
The reference should include the following:
Company name
Contact person
Contact person address and contact number.
10%

7. Evaluation Criteria continue
Functional criteria
Weightings
Resources Experience
The service provider must submit the CV’s of the project team that will be used in the project and indicate were they will be utilized.
The project team should consist of the personnel that have the relevant marketing research qualifications and minimum of 3 years in conducting research.
Research approach and solution methodology
Using the case study brief provided in paragraph 3.2 on page 46 of this document.
Demonstrate both qualitative and quantitative techniques and the solution to RAF.
10%
30%

8. Evaluation Criteria continue
Functional criteria
Weightings
Sample Methodology
Using the case study brief provided in paragraph 3.2 on page 46 of this document.
Provide RAF with sample methods, sample structure, weightings and validation techniques.
Insights
The service provider must illustrate how insights and recommendations are derived from the data sourced.
20%
10%
Presentations
Shortlisted companies will be invited to RAF for presentation
Total
100%

9. Submission of bid responses
Original signed bid document
4 hard copies
Submitted in sealed envelopes
Each schedule must be clearly distinguish, indexed and all pages numbered

10. Disqualification of bids
Bidders shall be disqualified if they fail to:
Submit a valid and original tax clearance certificate
Complete questionnaires in full
Submit true and correct information
Comply with mandatory requirements
Comply with prescribed response format

11. Administration RFP Closing Date: 06 February 2012 @11H00
Venue: RAF Menlyn Reception 38 Ida street Menlo Park Pretoria
Bid responses sent by courier must reach the reception at least 36 (thirty six) hours before the closing date to be deposited into the bid box
Submission Register must be signed at the reception by bidder when submitting bid documents
Late bids will not be considered
All queries must be forwarded to
Enquiries and clarification of technical issues will close not later than 27 January 11H00.
Important note:
Please ensure that the attendance register has been signed
Name of company
Contact details

12. Understanding Research
To understand the dynamics and scope of the Road Accident Funds risks and opportunities. Facilitating growth, knowledge and strategy

13. Objectives Research Partner Provide Strategic direction
Actionable insights

14. Research Plan Brand: Stakeholder: Corporate: Research Target Market
Brand Equity: Internal
Brand Equity: External
Road Safety
Stakeholder Perception
Stakeholder:
Employee Attitude
Change Management
Corporate:
Research
Target Market
Employee
Public & Stakeholders
Employees
General Public
Stakeholders
Service:
Customer Satisfaction
Service Excellence
Living Core Values
Claimants & Lawyers
Segmentation:
Market Profiling
Public
Customer Service Index
Communication
Objectives
Measure brand awareness, value, identity, image & resonance
Understand how employees think & feel about the RAF
Relationship between communication, leadership & corporate culture
Improve quality & delivery of road safety education, training & Communication
Understand RAF’s stakeholders perception & how to improve it
Action Standards
Inform Marketing & Brand Strategy
Human Capital Strategy Organisational Health
Road Safety Education Strategy
Value proposition
Engagement Strategy
Measure service values
Identify market segments,
Behavioural & media consumption patterns
Inform Marketing, Brand, Media & Communication Strategy
Assess resonance & acceptance
Benchmarking against Industry

15. Research Budget Brand: Stakeholder: Corporate: Research Estimated Cost
Brand Equity: Internal
Brand Equity: External
Road Safety
Stakeholder Perception
Stakeholder:
Employee Attitude
Change Management
Corporate:
Research
Estimated Cost
R ,000.00
R ,000.00
R ,000.00
Service:
Customer Satisfaction
Service Excellence
Living Core Values
Segmentation:
Market Profiling
R 1,200,000.00
R ,000.00 R
R 1,450,000.00
R 1,000,000.00
R ,000.00
R ,000.00
R ,000.00
R ,000.00
R ,000.00
Research Agency
Service Provider
Service Industry Monitor Survey
AMPS, Telmar, TGI
Total Budget R 4,630,000.00

16. Case Study Brief: Road Safety
Target Market
School Children
Male & Female
Primary & Secondary School
Age 8-17yrs
Urban & Rural
Pedestrians
Age 16-60yrs
Drivers & Commuters
Age 18-60yrs
National
Gauteng, Kwa-Zulu Natal, Eastern Cape, Northern Cape, Western Cape, Mpumalanga, Limpopo, Free State, North West

17. Case Study Brief: Road Safety
Research Objective
The primary objective is to identify how to improve the quality and delivery of road safety education, training and communication to find effective ways to raise the status of road safety education.
Specifically the study is aimed at establishing the following:
Determine awareness and perception of road safety on the public roads in South Africa.
Identify and understand the attitude and behaviour towards road safety.
Identify possible barriers in understanding and practicing road safety.
Determine the expectations for road safety initiatives.
Identify the most effective ways to ensure that road safety education is more appealing and understood.

18. Expectation Demanding organisation In midst of transformation
Insights into strategy

19. Thank you
Questions and Answers