1. Technology as a Strategic Asset Association Technology Trends, Innovation and Transformation
April 28, 2016
Tom Lehman
Lehman Associates, LLC
Lehman Reports

2. Lehman Associates, LLC Associations and Supplier Companies
Strategy consulting for technology and marketing
Customer Satisfaction, Market & Member Research
The Lehman Reports™ industry research series
Founded 1992, Alexandria, VA

3. AMS Use and Satisfaction 2006-2016
AMS International: CA, AU, UK 2010,13,16
Association Technology Study
Donor Management Systems,
In collaboration with NTEN

4. Evolving Role of Technology
Linear
Exponential
ROI Potential
Technology as Strategy
Investment
Cost Center
Technology as Tools
Technology Introduction

5. Changing Technology Proposition
Transformation
Value
Productivity
Improvement
Time
Today

6. Enterprise software used to be about making existing work more efficient. Now, the opportunity for software is to transform the work itself.
Aaron Levie, CEO , Box cloud computing

8. By 2017, the CMO will spend more on technology than the CIO
Gartner

9. Technology as Strategy Models
Tech as Enabler Tech as Substitution Tech as Disruptor Tech Bi-products

10. Content Defined by Topic and Role Rather Than by Channel
Website
Communication
Collaboration
Social
Highest growth and most effective models are in the overlaps
Digital Assets Strategy Plan
Circle of Engagement

11. A Greater Focus on Outcomes
Member Database
CRM
Toolset
Engagement

12. Intelligence is the new Rock and Roll Audi Advertising Campaign
Data is a Rock Star
Veritas

13. A Greater Focus on Prediction
Basic Historical Reporting
Advanced Reporting
Multi-variable
Predictive Analytics
Looking Back
Looking Forward

14. Internet of Things And Big Data
Text from
your doctor
go to the ER
NOW!
25-50 Billion devices by 2020
High-volume, continuous streams, global nervous system
Business, personal, public sources
Advanced analytics and predictive analysis – greater insight
Drive personalization
Enhance policy, advocacy, cause
Most organizations lack expertise
Signal to Noise challenges

15. A Global Nervous System
Billions of bits of data
Streams of human and machine data – 70x Library of Congress daily
Health, environment, energy, financial – endless list
Mashup overlays multiply data value

16. Ten years from now, when we look back at how this era of big data evolved …
We will be stunned at how uninformed we used to be when we made decisions
Billy Bosworth, CEO , DataStax

17. 360 View Member / Donor Record
AMS remains the hub for most associations
Website activity
Events registration
Community actions
response
Advocacy participation
eLearning / Certification
Member Demographics
Member /
Donor
Record

18. Technology Complexity
Lehman Reports Technology Study, 2015

19. And new models

20. Integration Challenge

21. Success Factors Strategy orientation
Technology and marketing leadership
Technology Strategy Plan
Application and data integration
Effective measures of ROI, use of metrics
Business, analysis, and communications skills of IT staff

22. Importance of Strategy

23. Leadership Challenge
Percentage with position

24. Evolving Role of Technology
Improvement
Transformation
Linear
Exponential
ROI Potential
Technology as Strategy
Investment
Cost Center
Technology as Tools
Technology Introduction

25. Thanks Tom Lehman President Lehman Associates, LLC / Lehman Reports
Alexandria, VA
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