1. Authorization to Enter Into Contract with Four Consultants for General Plan Implementation Services
City Council
February 6, 2017

2. Background
Last year staff presented to Council the Department’s strategy to implement the 2015 General Plan
Implementation strategy:
Timeline: Three year work program
Budget: Approximately $4.8 million
Scope of Work:
Develop new citywide Zoning Districts
Update each Specific Plan
Modify citywide Design Guidelines

3. Background
Evaluated City staffing resources to implement General Plan Update
Determined outside consultants necessary to complete work program in three years
Began competitive selection process to procure services

4. Competitive Bidding vs. Selection
Competitive Bidding PMC used to procure labor, materials and supplies in excess of $25,000 (ex. tree trimming, vehicle purchases and construction work).
Competitive Bidding is a price only selection process where contract award is to lowest Responsive and Responsible bidder.
Competitive Selection PMC process whereby various criteria are used to determine which proposer offers the City the overall best value (ex. studies and professional services).
Professional service firms shall be evaluated and determined on the basis of demonstrated competence and professional qualifications necessary for satisfactory performance of services required.
Competitive Selection process was followed based on type of services the City is procuring

5. Request for Proposals (RFP)
In May 2016 the City issued an RFP with scope of work to competitively seek out consultants to perform General Plan Implementation services
Proposals were due in June 2016
City received submissions from nine (9) firms
Interviews were conducted with all 9 firms in September to clarify scope of work and firms were allowed to re- submit proposals
Staff reviewed proposals and rated each category of service based on the criteria established in the RFP
Criteria
Points
Experience 25
Project Approach
Staffing of Project/Ability to Perform 20
Project Understanding 15
Best Value/Cost Effectiveness 5
Local Pasadena Business
Small/Micro Business Preference
Total
100

6. Recommendation
Select the best firms and form a team to conduct the work managed by in-house staff so that all the updates may occur simultaneously
Based on the criteria established in the RFP, staff recommends the following firms for General Plan Implementation services:
Opticos for Specific Plan, Form Based Coding and Development Standards, and Planning and Urban Design services
Moule & Polyzoides for Planning and Urban Design services
Placeworks for Specific Plan, Planning and Urban Design, and Environmental Analysis services
MIG for Public Outreach services
The selected firms scored the highest in the categories of services for which they are recommended

7. Recommendation
Opticos is recommended for specific plan, form based coding and development standards, and planning and urban design services for the following reasons:
Experience in both form-based codes and conventional zoning
Ability to create new zones that regulate the form and scale of new development in order to ensure new construction is sensitive to the massing, scale, architectural character, landscape design, and relate to the street frontages of existing uses
Moule & Polyzoides is recommended for planning and urban design services for the following reasons:
A local firm nationally recognized for developing context-sensitive, form based standards
Experience in conducting building typologies studies and preparing design guidelines

8. Recommendation
Placeworks is recommended for specific plan, planning and urban design, and environmental analysis services for the following reasons:
Uniquely qualified to update the specific plans for conformance with the General Plan as the firm acted as a principal contributor and author of both the General Plan and EIR
Extensive experience with writing specific plans, developing a style template for consistency between multiple specific plans, and incorporating feedback into the plans obtained through community engagement
MIG is recommended for public outreach services for the following reasons:
A local firm familiar with the many constituencies and stakeholders in the City
Ability to relate to diverse audiences and experience with working with a wide range of communities
Offer a myriad of creative, innovative, and thoughtful approaches to gain valuable community input

9. Work Program Organization
In order to maximize efficiencies and resources, the City’s Specific Plans were grouped geographically by common character and needs
The following map illustrates the three geographic areas:
Northwest
Lincoln Avenue
Fair Oaks/Orange Grove
North Lake
Central
Central District
East Colorado
South Fair Oaks
East Pasadena
Lamanda Park

10. Work Program Organization

11. Fiscal Impact
Proposed contracts total in aggregate $5,557,433 and are to be funded by awarded grants and the Building Fund:
Metro Grant $1,500,000
SGC Grant $399,985
Building Fund $3,657,448
Funding for this action will utilize existing FY budgeted appropriations of $2,249,428 in the Community Planning Consultant Services account
Appropriations in subsequent years for contract costs will be authorized through the City’s budget process

12. Recommendation to Council
Find that action proposed is not a project subject to CEQA as defined in Section of CEQA and the State CEQA Guidelines Section (c)(2), (c)(3), and 15378
Authorize the City Manager to enter into contracts with the following firms for an amount not to exceed $5,557,433 for General Plan Implementation services:
Placeworks for an amount not to exceed $2,079,999 for specific plan, planning and urban design, and environmental services;
Opticos for an amount no to exceed $2,302,434 for specific plan, form based coding and development regulations, and planning and urban design services;
Moule & Polyzoides for an amount not to exceed $899,999 for planning and urban design services; and
MIG for an amount not to exceed $275,000 for public outreach services.

13. Authorization to Enter Into Contract with Four Consultants for General Plan Implementation Services
City Council
February 6, 2017

14. Rankings of Firms by Category

15. Rankings of Firms by Category

16. Rankings of Firms by Category

17. Rankings of Firms by Category

18. Rankings of Firms by Category

19. Rankings of Firms by Category

20. General Plan Implementation
Since March 2016, City staff has been:
Creating a detailed scope of work for the General Plan Implementation Program
Conducting preliminary analysis of existing zoning and consistency with updated General Plan
Preparing detailed Request for Proposal (RFP)
Releasing RFP and engaging in consultation selection process
Defining and clarifying individual roles for the various consultants preliminarily identified for the General Plan Implementation Team

21. Slides 1/25/16 Council meeting
City Council
January 25, 2016

22. General Plan Implementation
Council adopted the General Plan Update in August 2015
Comprehensively updated the Land Use & Mobility Elements of the General Plan

23. General Plan Implementation
City must now focus its attention on aligning existing development regulations & guidelines with newly adopted General Plan

24. General Plan Implementation
State Law requires consistency between the General Plan and Zoning
Land Use Element included an Implementation Program with a number of action items
Focus is on bringing the City’s Zoning Code and specific plans into conformance with the General Plan
General Plan Adoption Follow-up
Update the Zoning Code
Update each specific plan
In addition, the City would be establishing new citywide Design Guidelines

25. Looking Back at Past Implementation
Implementation of the 1994 General Plan took approximately 11 years to complete
1994 General Plan Revision Adopted
2004 General Plan Update Adopted
Updated the Zoning Code
Established 7 Specific Plans
Created Design Guidelines