1. Chapter 1 The Concept of Strategy
Team
Ashlyn Hargraves
Hunter Bernays
Sofia Maese
Kyle Gooch
Martin Gutierrez
FS1

2. Introduction To Strategy
What is a strategy and what is its purpose?
Definition: A unifying theme that gives coherence and direction to the actions of an individual or an organization
Strategy is all about success
Origin of Strategy
Originated from 500 BC where it was first used in Sun Tzu’s book The Art of War
Derived from military purposes and was transformed for business purposes
Strategy is not Planning
Strategy is not a detailed plan of tactics
Strategy is an overall theme

3. Introduction Continued
Four common factors of strategic success
Simple, long term, and consistent goals
Thorough understanding of the competitive environment
Objective appraisal of resources
Effective implementation

4. Evolution of Business Strategy
Corporate Planning
Developed in the 1950’s
Also known as long term planning
Strategic Management
Evolved from corporate planning in the 1970’s
Increased focus on environmental competition
Competitive advantage became the primary goal
Resource Based View
Shifted focus from the source of profits externally to focusing on the sources of profit from inside the firm

5. Strategy Today Motivation of profits shift
Firm as Property VS. Firm as Social Entity

6. Case Studies
Lady Gaga
James Dyson
Alex Ferguson
Will King

7. Strategy as direction A powerful sense of direction is essential
Even more important in uncertain environments
Clear direction can differentiate a company
Emergent Strategy

8. Strategy and Success Simple, long term goals
Understanding the environment
Objective analysis of strengths and weaknesses
Implementing your strategy

9. Strategic Roles Strategy as a target in the case of Dyson and King
Strategy as orientation in the case of Alex Ferguson

10. Current Event WSJ: Why Obama’s Middle East Policy Is Failing
Obama made the case to Congress to authorize the use of military force in the war against ISIS stating, "Our coalition is on the offensive, ISIL is on the defensive and ISIL is going to lose."
Focusing on Islamic State alone leaves the undesirable influence of civil wars to drag the surrounding countries in the region deeper into disaster.
Problems of the Middle East stem from the failure of the post-World War II Arab state system. This had led to power vacuums, state collapse and civil wars.

11. Current Event Solution?
Since 1945, over 20% of the approximately 150 civil wars have ended in negotiated settlements. This number has increased to 40% after 1991.
Neither in Iraq or Syria, has the United States or its coalition partners began to put in place external peacekeeping forces that could convince Iraqis and Syrians to trust that the changes would last.

12. EY 2013 Purpose and energy Policy Reform Internal Changes
Relationships
Globalization
Policy Reform
Internal Changes
Company Name
Logo
Purpose

13. EY 2014 A year of change 7 drivers of Growth Core Values Nationalism
People
Financing
Digital
Transactions
Operations
Risk
Customers

14. EY 2015 A better working world Six major trends
Internal effect
Multi-disciplinary Model
Quality Assurance Professional Practice
Assurance Sustainable Audit Quality
Technology and Training
Global economy

18. Industry strategy
The trend that has surfaced over the past few years in regards to the industry’s competitive strategy has been more acquisition among the big four. They have put a demand on acquiring consulting businesses, this has led to more diversity and recent success throughout the firms.
In the past the firm’s main focus was auditing.
In addition to this technology is taking over many of the tasks done by individuals and it has forced companies to comply and adapt to the advances.
A successful strategy that the industries have incorporated is adding more diversity among the workforce,this includes hiring different professions rather just being focused on accountants.

19. Consulting Acquisition

20. References
Grant, R. M., & Jordan, J. (2012). Foundations of strategy (Chapter 1). Hoboken, NJ: Wiley and Sons.
moves