1. Christina Chiu, Veronica Garcia, Ruby Khan, Jade Su, Jessica Young
W RLD N WHEELS
jade

2. Agenda Company Description Positioning Statement Competitors Analysis
Customer Analysis
SWOT Analysis
Marketing Program (4 P’s)
Financial Analysis
Implementation Plan
Going Green!
jade

3. COMPANY DESCRIPTION
Food truck business that entices people with a bi-weekly variety of cuisines from around the world
Working with local Boston Businesses
Maintaining an eco-friendly company culture
Providing customers with a diversified experience of food snacks and drinks at their convenience
Jade

4. jade

5. POSITIONING STATEMENT
“For students aged 18 to 26, faculty, and bystanders in and around the Northeastern University community, World on Wheels is a specialty, eco-friendly food truck that provides international cuisines, drinks, and snacks from reputable Bostonian restaurants at an affordable price, during convenient hours of the day.”
jade

6. Competitor Analysis
Our main competitor would be the “Hungry Hungry Husky” food truck that operates from Monday to Friday from 10:30 AM - 2:30 PM.
Owned by Chartwells – operate dinning halls at NU
ruby

7. Customer Analysis
Our food truck would be geared towards students aged 18 to 26, faculty and bystanders in and around the Northeastern University community.
Possibility of expansion and reaching other local Boston schools or creating more food trucks in the future. We provide a unique offering by providing our customers with international cuisines/drinks/snacks from reputable Bostonian restaurants at an affordable price during later hours of the day (3 pm - 9pm).
ruby

8. SWOT ANALYSIS
ruby

9. Strengths Differentiated service
Unique theme that distinguishes us from competition
Variety of international snacks
Sponsorship from local restaurants
Food from suppliers at subsidized rate
Prime location
Northeastern University campus is always bustling with students, staff, and visitors around the clock
Customer interaction
The way the NU body perceives us is very important. We wish to hire people who’ve had proved interpersonal skills, preferably with an international experience
Solar panel truck
positive outlook from environmental conscious customers
Serves food at late evenings, unlike other food trucks.
ruby

10. Weaknesses Having a long term contract with suppliers
Limited funds as a start up food truck
Lack of consistency in terms of quality and service every time someone orders
Customer Awareness - Customers may not be aware of the international theme for each week; However, this may spur curiosity.
ruby

11. Opportunities
Room for new food truck service in the growing mobile food industry
Caters to an unsatisfied need amongst the student body of having international sweets and snacks
Serves food at late evenings (3 to 9), unlike other food trucks
Alternating menu items to correlate with climate to better serve customers
(ex: hot chocolate)
Collaboration with reputable Bostonian restaurants
Long term expansion to other universities in Boston
ruby

12. Threats
Food trucks on campus have a set schedule and a more loyal customer base
Climate changes
less customers in colder weather
Competition:
current food trucks that have been established longer and have better business relationship with Northeastern University (Husky food truck)
Dining halls
Rebecca’s cafe, Curry student center fast food, and other dining options available at and around campus
ruby

13. MARKETING PLAN
Product
Price
Place
Promotion
veronica

14. PRODUCT Provide a service Offer an international alternative
Convenience
Eco-friendly company culture
Friendly customer service
Veronica

15. PRICE
Christina

16. FINANCIALS
christina

17. Financials
christina

18. Financials
christina

19. PLACE Northeastern University campus 4 seasons 7 days a week 3-9pm
jade

20. Promotion - World on Wheels Passport
jessica

21. Promotion - Social Media
jessica

22. Promotion - Gamification
Gamification is the use of game thinking and game mechanics to engage users/customers.
Gamification is mainly used in applications and processes to learn about a target market, as well as, to spark/build brand awareness.
Goal: Design an online game that would attract customers to visit our website.
Incentives: Our potential customers will be incentivized to visit our website and play our game because completing each level of the game will result in a coupon for a free food and/or drink item.
Affordable way to increase our brand awareness in the early stages of development.
jessica

23. IMPLEMENTATION PLAN Partnership with Northeastern University
Partnerships with restaurants
Friendly employees
Training for employees
Customer satisfaction and feedback
veronica

24. Going Green! Recycled products Partnership with solar panel supplier
Save 1.8 L of oil per hour
Reduces fuel consumption by 1%
Veronica
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25. THANK YOU!