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Delia Memorial School (Hip Wo)
Project Learning D_Group02
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Opening a Food Truck: Mexi-Kong
Starting Our Own Business Opening a Food Truck: Mexi-Kong
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Members 29_James (Leader) 12_Dreisty 15_Kin Wah 25_Naser 32_Manh
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Content Introduction Reasons for this (topic) Research & Findings
i. Questionnaire ii. Site visit iii. Market Study 4. Implementation 5. Conclusion/Reflection 6. Sources
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Introduction Name of business -Mexi-Kong Our objectives
Daily objective Earn atleast HKD$3000 per day Long-term objective To gain profit within the first 6 months of operation
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The Reason For Starting a Food Truck Business
Able to sell a variety of food types Not much competition Convenient Easier to maintain More affordable Introduce new cuisine to the people
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Aims of Research Choosing which location for the food truck
How much capital we would be needed Find out if locals or tourists know about Mexican fast food How much people should pay for their food
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Research Methods Part 1: Questionnaire
20 People interviewed in Central Harbourfront Age groups within 11 to 36+ years old Local and Tourist
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Research Methods Part 1: Questionnaire
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Research Methods Part 1: Questionnaire
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Research Methods Part 1: Questionnaire
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Research Methods Part 2: Site Visit
Primary information: Visited Central Harbourfront and The Peak on the 15th of April
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Research Methods Part 2: Site Visit (Location Comparison)
Central Harbourfront The Peak Pros: Tourist attraction Easy access Performances Atmosphere Events Cons: Less tourists Pros: Tourist attraction View More tourists Cons: Not easily accessible Inconvenient
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Research Methods Part 2: Site Visit
The place we have chosen is! Central Harbourfront
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Research Methods Part 3: Market Study
Primary information: Visited "Pineapple Canteen" and "Cali-Mex" on the 15th of April
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Information on our food truck:
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Implementation: Food truck
HKD$272,344 11 am – 10 pm (10 working hours, 2 hours break) 7 days a week (Including Public holidays) 2 Chefs and 1 cashier will be working in the food truck Food truck will contain: Refrigerator Stove and oven Counters Air conditioner etc
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Implementation: Floor Plan
Kitchen Counter Refrigerator Sink Cabin Size: 16.9 square meters in total Oven Stove Cabinet Counter
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Implementation: Menu 19 products 7 set meals 5 side dish 7 beverages
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Implementation: Menu
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Implementation Promotion
A poster Have special offers during holidays / specials event
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Implementation Website
Brief information Menu Contact Info
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Implementation Expenditure
Sunk costs: Total sunk cost: $284, HKD Operating costs Total operating cost: $42,397HKD Running costs: Total running cost: $57,460 HKD TOTAL CAPITAL: ~3,780,000 HKD
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ESTIMATED REVENUE & TOTAL PROFIT
TOTAL ESTIMATED REVENUES OF SEPTEMPER: $144,735 TOTAL EXPENDITURE TOTAL ESTIMATED REVENUE TOTAL PROFIT/LOSS $3,780,000 $144,735 -$3,635,265 HKD
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Estimated Profit after 6 months
Total Expenditure after 6 months Total Revenue after 6 months Total Profit after 6 months $883,264.27 $1,077,690 $194,425.73
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Conclusion/Reflection
Looks easy at first Turned out to be difficult at the end A lot of workload needed for this project The food truck business is very challenging
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Sources food-trucks-turn-local-fare-boost-business-some kong-food-truck-scheme-operator-pulls-out success-hong-kongs-food-trucks-hit-road community/article/ /hong-kong-food-trucks-see-mixed-sales-after
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