1. Presented by: Frank Emanuel Local Marketing Inc.
Welcome to another GRA webinar.
I’m Frank Emanuel Marketing Director w/ Local Marketing Inc. & proud member of the GRA.
GRA is such a great organization and provides a ton of value to it’s members.
I’m honored they’ve asked my to share this information with you today.
Presented by:
Frank Emanuel
Local Marketing Inc.

2. Frank Emanuel femanuel@localmarketinginc.com
Before we get started a little about me and Lmi.
Lmi is a full service marketing agency founded in Specializing in digital media, Web design, Social Media, reputation management, PPC, and all things marketing to help our clients grow their business , acquire new customers, and create raving long-term fans.
National brands such as Home Depot and Ruth’s Chris Steakhouse to locally owned retailers , e-commerce companies, professional practitioners and of course plenty of restaurants.
I’ve been a consultant to small businesses for over a decade as well as an entrepreneur and business owner myself
This webinar is not about me is all about you and the unique Pokeman opportunity.
So let the games begin!

3. What we’ll cover... What is Pokémon Go?
How Restaurants are making money.
How to get in the game.
Why you must stay ahead of the app curve.
Q & A
Special Bonus- Thanks for sticking around!
I value your time and appreciate you lending your attention in spite of everyone's busy schedule.
With that in mind want to try and get through this as quickly as I can and have some fun .
To keep us on track …Here's a snapshot of what we’ll cover
What is the app all about , Look at some examples, Most important I promise to deliver actionable steps you can use to leverage the game & get more customers and traffic to your business
Q&A before we wrap up
Finally for those who take this opportunity seriously and want to grow their business I have a complimentary bonus for everybody who stays until the end.
IF you haven't already grab a pen get ready to take notes let’s dig in to this game changer for any business smart enough to jump on board

4. What is Pokémon Go? Most popular mobile game in history
Creators avg $1.6 million revenue per day
12% of Android Devices
More daily activity than Twitter, Snapchat, Instagram
GPS-Going Geo-loco (Stops & Gyms)
A/R- It’s a whole new reality (Sort of)
Cracker Jack Gamification (The NEXT generation)
What is Pokémon Go?
Niantic Labs invested launched July 6th it has since become the most popular mobile game in history.
Who is currently playing, has friends or family or at least downloaded the app? Type in chat box
PG has been downloaded on more than 12% of android devices almost as many Iphones and has surpassed activity of Tinder, Twitter, Snapchat Ect.
Obviously, kids are not the only ones playing. It’s a worldwide craze.
Pokemon is based on the popular franchise of the 1990’s , which includes a card game, TV series, movies, and products where players find and collect little pocket monsters or Pokémons .
The game uses a phone’s GPS to track movements, as you walk (the trainer) down Main Street, you interact with virtual maps of the real world and try to catch “Wild Pokémons” . Players search for tools , battle foes, heal themselves, level up, join teams, and eventually try to “catch them all.”
Items and monsters are found by visiting actual landmarks , known as Pokéstops.
In addition, battles between players take place at “gyms,” which are also real physical locations. (You might be sitting in one right now!)
Businesses lucky enough to be close to Poke stops and gyms are where many of the best opportunities exist but there’s much more on the horizon.
The App is built on several crucial technologies you should be also aware of these are Geolocation, Augmented Reality, and Gamification
So let’s look at why you should care about the game , the technology involved , and what it means for business?

5. Rare Pocket Monsters and Real Profits
Rush Street in LA gives verified players a discount
Kaleidoscope Café in Pittsburgh 10% off just for showing you have the app
Silverton Casino in Las Vegas, $2 drafts (for players over 21, of course)
L'inizio Pizza in Long Island City increased its business by 75% using lures
Food truck operators parked near a Pokémon gym increased business 7000% over 200 people per hr.
McDonalds in Japan becomes 1st paid sponsor location
These are just a few examples of folks cashing in on the game
Eater E-zine rounded up several other restaurants
Everyday I’m hearing more success stories and innovative ideas business owners are hatching.
There's no timetable when to expect sponsored locations to start populating the game's map. Niantic told the Times to expect an announcement "soon."
It’s a move that worked well for Ingress, Niantic’s earlier AR game and Pokémon Go predecessor. In Ingress, well-known places like Jamba Juice, Zipcar and others became noted locations within the game. Companies paid Niantic to become sponsors of the game in exchange for more foot traffic.

6. Get in the Game! Download the App Poke Radar
Request to be a Poke stop or Gym
Lures-The best marketing $1.19 can buy
Poke stop Partnerships
Have Pokémon Promotion will Travel
Charging stations and Wi-Fi
Host a Hunt
Pokémon Posting
Targeted Signage and Specials
Sponsorship –(Coming Soon)
Download Pokemon Go ,maybe even Ingress to really understand the game and get comfortable in the virtual world.
Are you a Stop or a Gym Find out on Poke Radar and even Yelp using filters
Buy Lures – Bonus # 1 How to set Lures for 30 min
If your not one you maybe close to someone that is?- How can you partner with them
GO to where the action is
Another case for highly visible WiFi and charging station access (Mediacaddy)
Social Media
Signage
Themed Specials
Niantic CEO John Hanke told the Financial Times that sponsored locations may come sooner rather than later.

7. Staying ahead of the curve!
Use the apps Yelp, Pokémon Go, Ingress, Waze
Adopt Early
Google Alerts
Experiment - Small Tests = Big Results
The ones that get the most out of these types of opportunities are those that get in the game early

8. Did some one say parting gifts?
Step by Step Guide- How to Lure Creatures & Customers to your Restaurant.
Complimentary Digital Analysis & Marketing Makeover ($197 value)

9. Let me know how I can help!
Any Questions?
Let me know how I can help!
Frank Emanuel