1. INTRODUCTION TO BUSINESS
Subarjo Joyosumarto SE, MA, Ph.D
1 September 2016
Meeting 8: Managing the Business Enterprise (Chapter 6)

2. RENCANA MEETING 8 - 14 Chapter 6, Managing the Business Enterprise
Overview of meeting 8
Chapter 14, Producing Goods and Services
Overview of meeting 9
Chapter 11, Developing and Pricing Products
Overview of meeting 10
Chapter 13, Promoting Products
Overview of meeting 11
Chapter 8, Human Resources and Labor Relations
Overview of meeting 12
Chapter 3, Business Ethically and Responsibility
Overview of meeting 8-13
Final Exam

3. MANAGING THE BUSINESS ENTERPRISE

4. MANAGEMENT planning, Is the process of : an organization’s resources:
organizing,
distributing, and
controlling , of
financial,
physical,
human, and
information
to achieve its goals.
MANAGERS
Oversee the use of these resources in their respective firms.

5. PLANNING
Management process of determining what an organization needs to do and how best to get it done.
PLANNING has 3 mean components:
determines firm’s goal,
develop a comprehensive strategy,
design tactical and operational plans for implementing the strategy

6. ORGANIZING DIRECTING CONTROLLING
Management process of determining how best to analize an organization’s resources and activities into a coherent structure
DIRECTING
Management process of guiding and motivating employees to meet an organization objectives
CONTROLLING
Management process of monitoring an organization’s performance to ensure that it is meeting its goals

7. TYPE OF MANAGERS LEVEL: Top Middle First-line AREA: Human resource
Operation
Marketing
Information
Financial
Other
SKILLS:
Technical
Human relation
Conceptual
Decision making
Time management

8. LEVEL OF MANAGEMENT TOP MANAGER
Responsible for firm’s overall performance and effectiveness
MIDDLE MANAGER
Responsible for implementing the strategies, policies and decisions made by top managers
FIRST-LINE MANAGER
Responsible for supervising the work of employees

9. AREAS OF MANAGEMENT HUMAN RESOURCES
hire, train, evaluate performances,
compensation
OPERATING
systems by which a firm produces goods and services
MARKETING
development of pricing, promotion, and distribution of products (4P)
INFORMATION
design and emplacement to gather, organize and distribute information
FINANCIAL
responsible for planning and overseeing accounting function and financial process

10. MANAGEMENT SKILLS TECHNICAL SKILLS performs specialized tasks
HUMAN RELATION SKILLS
understanding and getting along with people
CONCEPTUAL SKILLS
abilities to think in the abstract, disguise and analyze different situations, and see beyond the present situation
DECISION MAKING SKILLS
abilities to define problems and selecting the best course of actions
TIME MANAGEMENT SKILLS
skills associated with the productive use of time

11. MANAGER SET GOALS AND FORMULATING STRATEGIES
objective that business hopes and places to achieve
STRATEGY
Broad set of organization plans for implementing the decisions made for achieving organization goals

12. HIERARCHY FOR STRATEGY
CORPORATE STRATEGY
Strategy for determine the firms' overall attitude toward growth and the way it will manage its business or product lines
CORPORATE
STRATEGY
BUSINESS
FUNCTIONAL STRATEGY
STRATEGY
BUSINESS STRATEGY
Strategy, at the business-unit or product-line level, focusing on a firm’s competitive position
FUNCTIONAL STRATEGY
Strategy by which massages in specific areas decide how best to achieve corporate goals through productivity

13. STRATEGY FORMULATION 1 Match the organization and its environment
Analyze the organization 1
Match the organization and its environment
Set
Strategic goals
Formulate strategy 2 3
Analyze the environment

14. QUESTION FOR DISCUSSION
Which of these activities is not part of the management process?
a) Planning; b) Organizing; c) Coordinating; d) Directing; e) Controlling
TRUE/FALSE in general, there are three basic levels of management in most organization.
Which of the following is a basic area of management?
a) Human resources; b) Operations; c) Marketing; d) Finance e) All of these areas of management
The ability to think in the abstract reflects which of the following managerial skills? a) technical skills; b) human relations skills; c) conceptual skills; d) decision-making skills; e) time management skills.
Identify and explain the three basic steps in strategy formulation
Relate the five basic management skills to the four activities in the management process
Select any group of which you are a member (your family, or a club or organization). Explain how planning, organizing, directing, and controlling are practiced in that group.
Identify managers by level and area at your school
In what kind of company would the technical skills of top managers be more important than human relations

15. Thank You