1. Youth Channel Reach Program
Welding Instructors
February 2016 1 1
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2. Agenda Welder Employment Trends Youth Channel Targets
MATHESON Youth Channel Reach Program
Welding Instructors
Program Materials
Summary 2 2
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3. Welder Employment Trends
Welding is a skilled occupation – requires training
Welding industry continues to face a difficult challenge in securing a supply of skilled welders
Average welder is in their mid-fifties and nearing retirement
Youth channel development is critical to sustainability of welding industry
We need to reach future welders early in their education 3
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4. Youth Channel Targets
Focus on secondary and post-secondary learning institutions with an established welding curriculum
Career Technical Centers
Community Colleges
Target welding instructors and students
Instructors purchase welding equipment and consumables for classroom use
Students purchase their own apparel and gear
Welding helmet, welding jacket, gloves, safety glasses, welding beanie
Chipping hammer, tape measure, tip cleaner, soapstone holder, flint striker
Target learning institutions within a 20 mile radius of MATHESON retail stores 4
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5. MATHESON Youth Channel Reach Program Goals
Get MATHESON brand recognition in career technical centers and community colleges
Opportunity to increase MATHESON’s educational market penetration
Instructors: Gas & equipment sales
Students: Apparel and gear sales
Drive student traffic into local retail stores
Students familiar with MATHESON brand more likely to continue purchasing MATHESON products throughout their welding careers
MATHESON Select custom welding helmet great pull for youth appeal – unique design, cool factor 5
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6. Welding Instructors 6 6
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7. Welding Instructors What’s our goal? How do we develop a partnership?
To develop a partnership with welding instructors
How do we develop a partnership?
Through ‘value added’ programs and offers
What are your first steps – OSR role?
Target local learning institutions with an established welding curriculum
The attached Zip file provides welding school target lists and welding instructor contacts by state
Use the target lists to identify potential customers in your territory
Zip file posted on Welding Sales Resource Center
Make an appointment to meet with the school’s welding program instructor(s)
Introduce them to MATHESON
Explain our ‘value added’ programs and offers – let’s go through them 7 7
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8. Welding Instructors
What are MATHESON’s ‘value added’ programs and offers?
Local presence – retail stores within close proximity
Local customer service and supply
Knowledgeable staff ready to assist welding instructors and students with their gases and hard goods selection
Welding Instructor Kit
Useful information for a welding instructor to access grant funding, prepare their students for a welding career, and more
Includes information on our Student Discount Program
The more gear and hard goods students purchase from MATHESON, the more free supplies the instructor can receive for their classroom
Instructor rewards are at the discretion of the Region
Let’s review the materials in the Welding Instructor Kit 8
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9. Welding Instructor Kit Materials List
Pre-packaged Envelope
Introductory Letter
Safe Handling of Compressed Gases in the Laboratory and Plant Pamphlet
Welding Safety Poster
Grant Funding Flyer
Welding Starter Kits Flyer
Student Discount Flyer
Retail Location Guide 9
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10. Welding Instructor Kit Pre-packaged Envelope
Welding Instructor Kit comes in a professional looking, pre-packaged envelope
Provides room for you to personalize the envelope with the name of the instructor and the school
Special tag line developed in support of our welding partners
MATHESON supports welders
… in the classroom
… in the shop
… in the field 10
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11. Welding Instructor Kit Introductory Letter
Introductory letter explains the Kit contents
When speaking with an instructor use the letter content as ‘talking points’ to guide you through the Kit materials
Instructor acknowledgement and invitation to stop by one of our retail stores also noted
“Thank you for your dedication to our future welders!”
“We invite you and your students to stop by one of our retail stores.” 11
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12. Welding Instructor Kit Safety Materials
Safety First!
Included is a copy of the Safe Handling of Compressed Gases in the Laboratory and Plant pamphlet
Valuable reference guide for the instructor to share with their students
In case the instructor wants a few more Safe Handling pamphlets for their classroom, bring extra copies with you 12
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13. Welding Instructor Kit Safety Materials
Safety First!
We also created a Welding Safety Poster for the classroom
Good safety tips to follow when you weld
Suggest the instructor hang the poster in their classroom or lab
Good visual to emphasize the importance of safety
MATHESON brand recognition 13
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14. Welding Instructor Kit Grant Funding
The Federal Government allocates billions of dollars in grants for career technical education
Welding instructors may qualify for a variety of education grants, but many do not know how to access the available funding
How can we help them?
We developed a ‘Do You Qualify for Grant Funding’ flyer to help point instructors in the right direction
Use grant funding as a lead-in to schedule a face-to-face meeting with an instructor
Front View 14
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15. Welding Instructor Kit Grant Funding
Grant monies can be used to purchase new classroom equipment and materials as well as welding lab supplies
Help instructors improve academic outcomes by making new, modern equipment available to students
Grants are distributed and managed by each State
Website links are listed (on page two) for the states with MATHESON retail locations
a PDF copy of the flyer to the instructor – allows them to click on their state’s website link
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16. Welding Instructor Kit Welding Starter Kits Flyer
We developed three ‘specially-priced’ student Welding Starter Kits
Pro Kit
Intermediate Kit
Basic Kit
Each kit comes with the starter gear and hard goods a student needs for their welding curriculum
When speaking to the instructor emphasize:
Our local presence
Knowledgeable staff ready to assist students with their gear and hard goods selection
Great prices for students! 16
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17. Welding Instructor Kit Welding Starter Kits Flyer
Our kits DO NOT come pre-packaged
Benefits to students:
We assist them in making the right material selection for their welding curriculum
We customize the kit to fit their individual size (welding jacket)
Benefits to MATHESON:
Provides the opportunity to interact with our future welders
Reduces our inventory – we don’t have to carry pre-packaged kits for every welding jacket size
Provides up-sell opportunities 17
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18. Welding Instructor Kit Student Discount Flyer
Get instructors motivated to send students into our stores to BUY!
How is this a WIN-WIN?
We offer students a Discount Card for welding classroom supplies – WIN
The % discount offered is at the discretion of each Region; check with your RGM
Students must present their discount card at time of purchase
Students must fill in the instructor information on back of card
Retail store personnel collect the student discount cards to award instructors with FREE classroom supplies at a later date 18
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19. Welding Instructor Kit Student Discount Flyer
We give instructors FREE classroom supplies – WIN
Award of classroom supplies is based on the number of student discount cards collected
Materials awarded to an instructor are at the discretion of the Region – check with your RGM
When you show this flyer to the instructor, ask for the opportunity to give a minute presentation to their students to explain our Student Discount Program 19
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20. Welding Instructor Kit Retail Location Guide
The last component of the Welding Instructor Kit is the MATHESON Retail Location Guide
Point out the local retail store address & phone number
Point out the company line card 20
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21. Welding Instructors Program Materials
Youth Channel Reach program materials are posted on the Welding Sales Resource Center
To order Welding Instructor Kits, use our online Literature Fulfillment Procedure
Welding Instructor Kit Package (WIKP)
Use WIKP for easy look-up
Remember, Welding Instructor Kits come pre-packaged!
Order your Welding Instructor Kits now
for the upcoming semester! 21
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22. Welding Instructors Summary
Our goal is to develop a partnership with welding instructors through ‘value added’ programs and offers
Target local learning institutions with an established welding curriculum
Get an appointment with the school’s welding program instructor(s)
Use grant funding as a lead-in to schedule a face-to-face meeting with an instructor
Give them a ‘Welding Instructor Kit’ – walk them through the materials
Ask for the opportunity to give a minute presentation to their students to explain our Welding Starter Kits and our Student Discount Program 22
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