1. Anniversary Campaign Celebrating 20 Years of Design and Innovation
Carmit Poleg, GCP Market Development
October 2016

2. About Wallpaper*
Wallpaper* is an international Design, Fashion, Architecture and Lifestyle Magazine
Sold in 93 countries worldwide
Each magazine copy is read on average by 5-6 readers

3. The Brief…

4. Wallpaper* celebrates its 20th anniversary (1996-2016)

5. Behind the Scenes…

6. 220,000 unique posters Poster 1 Poster 2
Front Back (96) Front Back (16)
QR code linking to the video

7. Production facts
220,000 unique B2 posters created using HP SmartStream Mosaic
Media: Fedrigoni, supplied by Premier Paper Group, UK
Inks: CMYK
8 clicks per poster (4/4)
A total of 1.76 Million impressions
A two weeks print job
Printed on HP Indigo Digital Press
Workflow: PrintOS Box
PSP: F. E. Burman, UK
Design: SPIN, UK

8. Unique HP Indigo Campaign

9. Celebrating HP Indigo’s unique capabilities

10. HP SmartStream Designer – Spine Printing

11. Thank you!