1. Dr. Memar Media Placement Summary
Media Outreach
Press Release: Various press releases showcasing clients health and beauty expertise were e-blasted to local and national media outlets i.e radio, print, television, web-based media etc. Some press releases were modified to target a specific audience such as African Americans, Asians and Hispanics.
See all press releases in folder

2. Alternative Specific Media Targeting Advertising
Local Television Networks
WGN: Four strategically placed banners Hairloss AD’s placed thorough the WGN-Sports-White Sox page. The AD design included patient before and after pictures, client contact information, and link to website.
Target Audience:
Gender: Males
Age group: years old
Target area: Chicago and nationwide
Home income: $75K to $150K
Results:
1,025,617 delivered impressions
Over 753 clicks per month

4. Alternative Specific Media Targeting Advertising
Cable Television Networks
Comcast Sports Net: runs 30 and 15 second commercial through their programing and hosts a 24 hour home page takeover. The homepage takeover showcase client banners with link, before and after pictures, coupon promotion on the Comcast website.
Target Audience:
Gender: Males
Age group: years old
Home income: $75K to $150K
target area: Chicago, India, South Dakota, Iowa, Missouri
Commercial results:
133 commercials per schedule: showcased in White Sox games, Sports Talk live, Sports Net Central etc.
Homepage Takeover results: see additional files in folder
79,424 impressions
Over 100 clicks on link to client’s web page

6. Alternative Specific Media Targeting Advertising
Cable Television Networks
Comcast Spot Light runs 15 and 30 second commercials through their programing which includes cable channels such as NBC Golf, NBC Sports Network, TNT, Comcast Sports Net, ESPN 2, ESPN
Target Audience:
Gender: Males
Age group: years old
Home income: $75K to $150K
target area: Chicago City North and Lakefront
Commercial results:
184 commercial run: showcased in White Sox games, Sports Talk live, Sports Net
No visuals available

7. Alternative Specific Media Targeting Advertising
Electronic Outreach
CBS: E-blast created showcasing the client’s bio, before and after pictures, coupon offer, web link and website preview. The E-blast was ed to a specifically targeted database of over 98,000 subscribers.
Target Audience
Gender: Males
Age group: years old
Home income: $75K plus
Target area: Chicago Metro Ara
Campaign results:
97,777 s sent out
1,000 recipients clicked on link to client’s website

9. Alternative Specific Media Targeting Advertising
Ethnic Print Outreach
India Tribune Newspaper quarter page full color AD placed in weekly newspaper along with a one-time full page full color editorial story showcasing client.
Newspaper Facts:
Chicagoland distribution
Readership of over 200,000
Monthly publication
Asian Filipino audience
See additional files for article and newspaper

10. Events See additional files
Via Times/CPRTV 21st Annual Chicago Filipino Asian American Hall of Fame Awards: Annual event to salute accomplished and deserving Filipinos/Asian Americans & Friends at a red-carpet awards gala dinner. Client was a recipient of crystal Friend of the Filipino 2015 trophy.
Event Booklet Advertising:
1 full page/color AD, inside front cover
1 full page/color AD with cartoon animation and coupon offer
1 full page/color AD
1 full page/color Client picture and bio
Client picture in front cover
ViaTimes Newspaper Advertising:
Client event pictures and bio featured in October issue
Client event pictures and bio featured in November issue
ViaTimes Web Advertising:
Website: featured client event pictures, bio and recognition
ViaTimes facebook: page featured client event pictures, bio and recognition
See additional files

12. Production Assistance
Rocket Production: contracted video production company to film a 30 and 15 second commercial for client. We assisted with scheduling, editing, story board, script, coaching, music etc.
Results:
15 second commercial
30 second commercial
Where to add this section? See pictures Also have a copy of the commericial