1. Unit5
Words that sells

2. I Fill in the blanks for the revision
highly developed
Advertising is a _____________ industry. It has gone ______________ with radio, television and other media.
People ______ to ads in different ways. Some think ads are useful and help _________ make informed _______ while others _______ companies ______ using ads to mislead us. Companies can influence customers’ choices by introducing a ______ name and _________ products _______ customers’ needs. There are so many ads for customers that advertisers must try to _____ their message _______ by ___________ their emotions.
hand in hand
react
consumers
choices.
accuse of
brand
by associating
with
across
get
appealing to

3. Ads help companies and ________ in all kinds of ways
Ads help companies and ________ in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or _________ to make people _____ of their ______problems and policies.
Customers should ______ themselves by _______ an eye _____ for bad ads, telling false information from real facts and making good choices.
customers
available
spokeswoman
aware
social
keeping
protect
out

4. III Reading 1 How do the ad-makers create a positive
image of the product they are promoting?
2 How do ad-makers choose a name for
the product?
3 What kind of slogans should be used to
make the consumers to form a positive
image? Can you give an example?
4 How are the ads presented ?

5. How to create a positive image of the product
Choose the words and
brand names
A good slogan
1 tell the consumer about
the advantages of the product
2 choose a funny name
3 use a well-known word
4 choose names from old stories
5 invent a new word
1 should be catchy
2 easy to remember
3 convey a message
Ads are started with a puzzle or question
And presented in a humorous way

6. Listen to the tape & answer the questions
1.What does the text want to tell us?
2.A good slogan should be “catchy” , or easy
to remember. The underlined word means__.
3. According to the passage, a good
advertisement must____.
4. What is one of the dangers of a series of
advertisements?
5. Why didn’t anybody buy the hair cream?
6. Without the German speaker at the car
factory, what would probably happen.
7. We should think twice when we are offered
a “free gift”or an “added bonus.”
It wants to tell us___.
It would be troublesome if T shows the students one question and four choices for we know, one slide only for one question. So we can put the questions on one slide and then do the choices. Of course, we should leave some more time for the Ss to think it over.

7. 1.What does the text want to tell us?
Ads are very important to us.
You can make money from
what you say in daily life.
C. Words in ads can greatly influence
people on whether to buy a product
D. Words in ads are so important that
without making good use of it,
people will surely make no money. C

8. 2. A good slogan should be “catchy” , or easy to remember
2.A good slogan should be “catchy” , or easy to remember.The underlined word means___.
difficult B. attractive
C. well-known D. interesting. B.

9. 3. According to the passage a good advertisement must________.
begin with a question or a puzzle
tell a continued story
be informative and attractive
contain a funny text. C

10. 4. What is one of the dangers of a series of advertisements. A
4. What is one of the dangers of a series of advertisements? A. Readers will be tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement. C

11. 5. Why didn’t anybody buy the hair cream?
Few people showed interest in the actor.
The advertisement wasn’t shown on TV.
“X puts life into dry hair” was not a good text.
“X puts living things into dry hair” was not a good translation. D

12. 6. Without the German speaker at the car factory,___________.
The latest car would have sold well in Germany
B.The Germany would have changed the name of the car.
C.No German would like to buy the latest car.
D.The sales manager would have promoted to a higher position because of his performance. C

13. 7.We should think twice when we are offered a “free gift”or an “added bonus.” The sentence wants to tell us___.”
A. sometimes we pay more than its real cost.
B. we mustn’t believe ads.
C. we pay less than its real cost.
D. never to buy anything on sale. A

14. Key phrases 1 不同于 1 differ from 2 附着/联想 2 attach to/connect with
3 给予重视
4 以 开始
5 以 为目的
6指出
7 指/参考
8有道理/有意义
9 慎重考虑
1 differ from
2 attach to/connect with
3 attach importance to
4 start with
5 with the purpose of
6 point out
7 refer to
8 make sense
9 think twice

15. Translation differs from
1 British English _______________(不同于) American English
2 Do you ___________________________(重视)
what he said?
3 He studies hard ____________________
(为了上大学) to college.
4 What you say __________________(没有意义)
attach importance to
with the purpose of going
makes no sense

16. Thank you