1. Eyeblaster ACM

2. Global Digital Marketing Solutions
Superior Technology & Expert Service Spanning 15 Countries
Digital ad serving and campaign management since 1999
Recognized rich media and video leader
Offices in all key digital markets providing 24/7/365 coverage

3. Eyeblaster 1999-2005 Innovative Rich Media Solutions Pioneer
Extended consumer / brand interaction
Multiple ways to measure success
Greater response & conversion
Rich Media

4. The Eyeblaster Portfolio - today
Advertising Campaign Manager (ACM)

5. Eyeblaster’s ACM Customers and Partners
Deep Relationships with Leading Brands, Agencies and Publishers 5

6. How to make a good impression
World leading platform for creation, delivery and tracking of Rich Media
Full Rich media capabilities integrated into ACM
The only truly tried, tested, and proven unified solution
Creative agencies know how to use Eyeblaster
Extensive training & familiarity so creative can be produced & delivered on schedule
All Rich media formats (some exclusive)
ninemsn homepage, MSN Messenger, pre-roll
Leader in Video advertising technology
Making sure the right viewer gets the right video for maximum success
Compatible with all Publisher Ad serving systems
Available across all Australian and overseas publishers
Forerunners in In-Game and In-Stream
Real Networks, Fox Interactive Media

7. The impact of the impression
Looking back at the last 5 ads in conversion sequence
74% of total impressions were rich media based
82% of conversions were rich media based
98% of conversion path was rich media based 5 4 3 2 1
Conversion
RM: 82%
SB: 18%
RM: 98% SB: 2%
Tested removing the earlier rich media element for standard as a cost-saving exercise, and the latter conversions dropped significantly
Campaigns with high interactivity tend to have high conversion rate
Behind every conversion, lies a rich media trail
Halo Effect: Even standard conversions happen due to rich media path
Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions

8. Power back to the people
Adding value to the planning process
Planning and Buying tool – now in Beta
Balancing the power equation between agency and publisher.
Access to historical data to understand past performance across the metrics you want to compare, over the publishers you want to use.
Previous pricing information to help evaluate proposals and negotiate with publishers.
Outsource trafficking
Full media and creative trafficking
Ensuring all Flights are live and all Activity Tags are implemented correctly on the advertiser site
Campaign reporting and optimization duties. Reporting schedule can be determined by agency.

9. Campaign Management – a birds eye view
Simple monitoring of Flight status, identify, prioritise your work
Campaign Monitor
Brand new interface providing graphical representation of campaign status for real-time monitoring
Data updated every 15 minutes
Received ‘Adobe Site of the Day’ award in December 2007

10. Everyone needs reporting, simple reporting
Advanced Analytics or Management Dashboard
Online reporting tool - Analytics
Re-developed interface built in Ajax for speed of use
in-depth reports based on user-defined settings, a wealth of metrics, and customizable report parameters
Management Dashboard
A top level campaign summary at your fingertips.
Data presented in easy to understand graphs
View only the metrics you want, on the resolution you need.

11. Conversion is king Understanding the true response to your campaigns
Flexible Activity Tag solution
Set as Counter, Sales, or both.
Assign a value to the Activity Tag or pass dynamic values through on purchase to determine ROI.
Unified Tracking
Shared Activity Tag across both Display and Search
Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit.
Competitive advantages:
Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database
Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization
This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization
Universal Activity Tag
Simple tag placement and management
De-duplication between different affiliates / channels

12. We can work it out
Sharing data with your partners using Channel Connect
Competitive advantages:
Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database
Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization
This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization

13. Secret weapons
Innovative metrics that give our clients a competitive edge
Path to Conversion
Show up to last 5 ad exposures leading to conversion event
Helps fairly attribute the conversion across the campaign rather than ‘last click wins’
Automatic attribution of conversion revenue by weighting
Global Campaign Manager
Simple campaign management across multiple markets
Unified reporting to help you understand regional success
Example here
Competitive advantages:
Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database
Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization
This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization
Automatic Creative Optimisation
Automated creative selection based on optimized metric – clicks, conversions, interactions.
Select single or multiple ‘Best performing ads’

14. Hit me baby one more time
Déjà vu behavioural targeting| advertiser site-side
Step 1
User arrives at a American Express web page, for example Platinum credit card. Eyeblaster tag the user into the ‘Platinum’ category.
Step 2
The user is reached by the media campaign. Eyeblaster checks for a ‘Platinum’ tag.
If present displays a ‘Platinum’ ad.
If not, displays a generic Amex ad.
Note: Could display other Product ad if the relevant tag exists.

15. Once more with feeling Behavioural Sequencing | creative-side
Based on previous interaction with campaign creative user helps decide what is next
User interactions determine what ad is shown next as targeted an ad as possible
Measure ROI using data on depth of user interaction
Unlimited creative ‘paths’
Works across all publishers in campaign

16. It can be hard to find good help
Market leading local service
Sales and Account Management
Dedicated Account Managers, familiar with your team and your advertisers requirements.
Group Account Manager in place to ensure quality of service is consistently high.
Search specialist also available.
Co-presentations on rich media to clients help position you as thought-leaders
Provision of demos for client presentations and market intelligence.
Eyeblaster University & Eyeblaster specs database
Competitive advantages:
Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database
Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization
This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization
Creative and Technical Support
Full time Creative Services Manager
Second Tier technical support offered locally

17. Eyeblaster Professional Services
Alleviate the resource headache
Full Campaign Management
Full media and creative trafficking
Ensuring all Flights are live and all Activity Tags are implemented correctly on the advertiser site
Campaign reporting and optimization duties. Reporting schedule can be determined by agency.
Campaign Analysis
Full analysis of the campaign results based on the metrics the agency chooses.
Presentation provided to agency for delivery to client, agency can choose templates for formatting and layout.
Competitive advantages:
Our keyword data mining tool allows quick identification of suitable keywords while filtering out undesirable terms from the final list. We use our own ‘Thesaurus’ and’ Misspelling’ database
Tracking the user path instead just the last click lead to more accurate reporting and more accurate optimization
This function allows the user to amend the value of/delete an Order ID . This lead to more accurate reporting and optimization

18. So why choose Eyeblaster?
Three thoughts to leave you with
Simple
Our tools simplify the planning, trafficking, campaign management, and reporting process
Nimble
Greater ability to shift product roadmap based on client feedback, plus we focus only on agency side ad-serving
Australia is loved
Very strong market here which allows us to lead the product growth. We deliver what you want – local needs count!