1. Advert Campaigns.
By Jouan Reid

2. DKNY Spring Ad 2014 - Name:DKNY Logo:
Tagline: ‘The official uniform of New York’
Graphics: Looks very modern, the text goes across
The screen in a multicolour effect. Graffiti used in video
as well
Shapes: DKNY title at the begging shows the models
In the text.
Colours: Many colours in the video, bright colours
Sound: A$AP Rocky – Fashion killa, a good song for the advert as its based on fashion.
Movement – Close ups on the clothes, the camera angles are very close up of all models at different stages, the camera zooms into cars at times to show how busy new york can be, the movements are very quick and it looks like a lot is going on.
Brand Identity.
The brand identity is shown a lot of times in this advert, the logo of DKNY Is used through out
the video which represents the brands identity.
The specific parts that are evidenced would be the clothing the models are wearing in the video,
this an extra element that shows DKNY are the brand in the video.
I wouldn't say this is a typical advert fashion advert as its longer than the ones you
See on tv like H&M or a Boohoo advert, They normally show what clothes they are
Selling and how much for, they are also up to 30 seconds when this one is nearly a
Minute long, I also think this advert but with this its more to show celebrities wearing
A designer brand.
Audience

3. THINK advert! Name: THINK! Don’t Drink Drive 50th Ad Logo:
Tagline: ‘THINK!’
Graphics: quite graphical, shows person who's been in car
Crash, also PS helping out and trying to get the people
Back to life
Colours: Dark colours due to night time,
Sounds: Celebration – The Kool Gang
Movements – showing what the public services are doing, showing what is going on and how they are helping the person to there safety.
Brand identity.
The brand identity is shown right at the end of the video, it shows the logo of the brand.
There Is not many other elements in this video which promote the brand but if you have seen any more think adverts you will know that a lot of there ads are quite ironic.
Audience.

4. Acne Studios Autumn/Winter 2015 womenswear campaign
Name: Acne Studios
Logo:
Tagline: none
Graphics: Very minimum of graphic in this, quite a
nautral image with text over.
Shapes: Text is quite round and bold, creates a
simple and clean look.
Colour: Grey and neutral colours in background
also grey on the model aswell.
Movements: A model wearing acne womenswear,
Representing/promoting the brand.
Brand identity.
The brand is identified in this video by the logo and title
Its shown across the model which represents it clearly.
The other elements this campaign could show is with the
Clothes, its not for sure but its most likely the model is
Wearing the brands clothes – which is another way to
Show the brand off. This is a typical advert for a campaign, many clothing brands
Do adverts like this, here is a Dior advert I found which is similar.
Audience