1. Welcome to our Presentation

2. What is Connect2Social WiFi?
A secure and legally compliant guest WiFi that delivers guest analytics
and a range of marketing tools
Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers.
Connect2Social WiFi provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business.
Connect2Social WiFi is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network
Boost your social profile
and engage with your
customer’s social network
Market to your
customers in
real-time
Understand more
about your customers
and who they are
Secure and legally
compliant guest WiFi
Available in many
different languages

3. with separate guest and
Provide legal, secure, family friendly WiFi
Be secure
with separate guest and
business networks
Be family friendly
with state of the art
content filtering
Be legal
operate in line with
best practice

4. Free WiFi - the #1 Amenity More on your bottom line
It’s been proven time and time again, people will spend
more time and more money in a venue that offers reliable,
free WiFi.
88% of travellers expect Wi-Fi Internet
access to be free of charge in all
lodging types
Will stay longer in a location
that provides WiFi
More likely to spend
additional money
HOTEL
* TripAdvisor Survey

5. ” you can easily lose them.
Grow your
customer database
You’ll have the ability to profile the data, see who’s really in the venue,
and instantly start collecting address of your real customers.
“ You can have legendary service and awesome products
but if you don’t build a relationship with your customers,
you can easily lose them. ”
- Microsoft

6. Free marketing tools
We give control back to the venues by allowing them to brand
their own WiFi pages where other WiFi providers control that
branding - and data collected.
Many companies are also willing to pay for sophisticated
management and sending platforms. Connect2Social have created a
tool that allows you to send s or SMS’ to your customers -
tailored to their demographic and/or behaviour.
43%
used their phones to look
at product reviews and
compare prices while out
shopping, a trend that’s
known as ‘showrooming’
74%
would be happy for
retailers to send a text or
with promotions
and receive this
information whilst they
are in store

7. 72% 70% Social media benefits of all internet users are now
Approximately 60% of WiFi users login using Facebook. That’s
instantly more Likes and posts about your brand/venue. Plus you
are also reaching their friends.
72%
of all internet users are now
active on social media
70%
of marketers used Facebook
to gain new customers

8. The customer journey summary
Connect2Social WiFi delivers real value to any business providing
guest WiFi access
This is a quick overview of how Connect2Social WiFi works and highlights in simple terms how Connect2Social WiFi can help generate a ROI.
Easy log in
Accept terms
Free WiFi
Deliver information
Socially engaged
marketing
Increase business

9. The user log in process The splash screen can be completely customised
with your branding. •
Information about the company
Social feeds
Advertising and promotions
Local information
Company imagery
the process in more detail

10. The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
Splash screen

11. Splash screen Accept terms
The user accepts the terms. This allows us to collect the data held by the various social media sites or from the form
Splash screen
Accept terms

12. Splash screen Accept terms Give venue a mention
The user is asked for a like or follow. There are many different views on what a facebook like is worth and this really differs from one business to the next but there is clear value in gaining likes and follows for many organisations.
Splash screen
Accept terms
Give venue a mention

13. Splash screen Accept terms Give venue a mention Online splash
The splash pages are fully customisable and brandable and can be used to promote products and services or 3rd party advertising.
The online splash can be monetised with 3rd part advertising, can promote the organisation’s own products and services. This can be replaced with a URL redirect to any web page/landing page of their choosing.
Splash screen
Accept terms
Give venue a mention
Online splash

14. What data is collected and what can you do with it?
Identify and segment your customers
Profile your customers
Visit frequency & behaviour
Actionable insights
Profile your customers - Demographic information such as age, gender, location and contact details
Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long
Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively

15. Analytics

16. Overview

17. Visitor

18. Network

19. Customer asset management

20. Location

21. Real time reports

22. Heat mapping

23. Footfall

24. Pathways - linear

25. Pathways - sunburst

26. Marketing

27. Splash page

28. E-shots

29. Social posts

30. Social insights

31. Visit triggered coupon

32. Visit triggered coupon Dwell triggered coupon

33. Visit triggered coupon Dwell triggered coupon
Birthday coupon

34. Visit triggered coupon Dwell triggered coupon
Birthday coupon
Loyalty coupon

35. Build an engagement strategy
Identify and segment your customers
Social engagement
• Promote your business via users’ social media
• First time sign-in ask for a ‘Like’ or ‘Follow’
• Users post a message every time
Manage your social platforms
• You can manage all of your social
networks and do posts directly
from within the Connect2Social Portal
Reward & incentivise
Send offers to your customers via automated s
to encourage spend or repeat visits
Welcome reward
A free drink or discount the first
time a user accesses the WiFi
Loyalty reward
A free drink or discount for a
frequent visitor
Lapsed incentive
A free drink or discount for customers that have not visited for a while
Track campaigns
The effectiveness of your offers and
incentives can be tracked in the portal

36. So scenario one – out shopping

38. Instant engagement – reason to be online
loyalty
Measure/reward online / in store

39. Regular visitor – we know that
Bar code as redemption mechanism

40. Sponsorship eg. Lady certain demographic – free facial at quiet times for the cosmetics counter.
Get the idea now…. triggered information – person engaged
Opt out whenever they like
Man in pink suit – works there

43. Reason to connect
Download app

45. Contentious call by ref

46. More blatant monetisation eg
Again – behind the scenes….

47. Final scenario – in a hotel

50. Taster
CTA to website

51. Incentivised survey
Behind the scenes…

62. Tiered bandwidth
We have payment options for addition time, tiered bandwidth and better speeds. This is a featured requested heavily by the hospitality sector organisations

63. thanks for listening!