1. The Social Media Revolution
Infinite Ripple –
The Social Media Revolution
Written by Glenn Mehta
For Info, Resources and to order visit

2. Chapter 4
David and Goliath

3. A Level Playing Field
A small voice can shout louder than a large one via social media as it helps to amplify little voices
Viral messages/memes can gain a very large global following very fast
Fastest spreading memes on Facebook are comedy, parody and cancer memes
Similar to biological viruses, memes can mutate as they spread globally

4. Amplifying Little Voices
#rathgartortoise (Dublin 2012)
Missing persons – Jill Meagher (Melbourne 2012)
Causes – Savita Halappanavar (Galway 2012)
Recovering stolen property (Bray 2012)
Mother of special needs child, buggy stolen, Mothercare replaced following social media campaign
Soccer fan who lost his ticket on way to Euro 2012 (Dublin Airport 2012)
Horse stuck in the mud (Donegal 2012)
Jedward’s Eurovision performance (Baku 2012)
Kony (2012), Arab Spring (2011), Occupy Movement

5. Daily Deals Sites Groupon, GrabOne, Living Social, Rewarding Times
VoucherCloud – GPS enabled “now” deals
DiscountCodes.ie – online retailer discounts
Group purchasing leads to savings
Encouraged to share deal
Financial incentives - €6 off next deal for every friend who buys this deal; get three friends to buy and yours is free
Substantial savings

6. However...
Expensive for deal seller
Opportunity for upselling
Opens brand to large pool of subscribers

7. The Social Media Revolution
Infinite Ripple –
The Social Media Revolution
by Glenn Mehta
For Info, Resources and to order visit
FB: /InfiniteRippleCommunications E:
These PowerPoint slides are copyright of Glenn Mehta (c) 2013 and various other sources and may be used and distributed for training and educational purposes only.