1. Ch 4: Behavior & Attitudes
Part 2: Feb. 12, 2014

2. How does our behavior drive our attitudes?
Stanford Prison Experiment as example -
What was the procedure?
Differences in groups’ behaviors by Day 2:
Guards:
Prisoners:
How/why did the experiment end?

3. Main Results from the SPE:1) 2) 3)
Ethical issues?

4. How does behavior affect attitudes?
1) Foot-in-the-door phenomenon:
What is it?
Example?
2) Escalating behavior:
May explain harmful acts
SPE example -

5. 3) Cognitive Dissonance theory
Research by Festinger on a boring task
Prefer consistency (attitudes match behavior)
How do we respond to inconsistency?
Festinger’s experiment –

6. Cog Dissonance (cont.) Results of Festinger’s experiment?
What was the role of insufficient justification?
$20 condition -
$1 condition -