1. Real Solace Marketing A World-Class Lead Generator
Business Plan and Offer
Real Solace Marketing (c) 2016

2. Real Solace Marketing (c) 2016
Overview
Mission of the Company
Business Model
Market
Product
How We Make Money
Offer
Contact Information
Real Solace Marketing (c) 2016

3. Real Solace Marketing (c) 2016
Mission of the Company
The mission of the company is to distribute as many free books as possible to homeowners in foreclosure while generating a net profit of $50,000 or more a month by generating leads for real estate agents.
Real Solace Marketing (c) 2016

4. Real Solace Marketing (c) 2016
Business Model
This model is based on direct marketing to homeowners in foreclosure in order to generate referrals to real estate agents
Real Solace Marketing will receive 25% of the commission the real estate agent makes
By offering homeowners free gifts (a book and phone call), we believe that 1% to 2% will choose to list their house with one of our chosen real estate agents.
Real Solace Marketing (c) 2016

5. Real Solace Marketing (c) 2016
Currently 250,000 houses are delinquent or in some stage of pre-foreclosure in the U.S.
Approximately 65,000 homes started the foreclosure process in September 2016
These are historically low numbers and will rise if the economy goes into recession
During 2009 and 2010, there were 247,000 homes entering foreclosure every month
Real Solace Marketing (c) 2016

6. Real Solace Marketing (c) 2016
Product
The 80 page paperback book is designed to both help homeowners in foreclosure and generate leads for real estate agents and attorneys. Along with the book, a free 20 minute support call will be available to homeowners to help them clarify their choices and offer them resources should they choose to sell their home.
Real Solace Marketing (c) 2016

7. Real Solace Marketing (c) 2016
How We Make Money
Referrals fees from Real Estate Agents
Cost to mail out 100 books: ~$750
Income from sale of a $200,000 house
Real Estate Agent makes 3% on commission listing the property
We get 25% of the commission for the referral
1% conversion rate = $1,500 (.01*100*$200,000 *.03*.25)
2% conversion rate = $3,000 (.02*100*$200,000 *.03*.25)
Attorneys will give back referrals when they are ready to sell
Real Solace Marketing (c) 2016

8. How We Make Money (cont.)
Currently there are approximately 10,000 homes with an average sales price of $200,000 in entering foreclosure every month across the U.S.
If we have a conversion rate of 1% then the net monthly profit is $75,000 before taxes
If we have a conversion rate of 2% then the net monthly profit is $225,000 before taxes
Real Solace Marketing (c) 2016

9. Real Solace Marketing (c) 2016
Offer
We are currently looking to start with a round of $100,000.
The investor would receive 25% equity in the company
In five years, the exit strategy is to buy out the investor(s) for $1,000,000.
We are in the process of requesting sponsorships of $25,000 from national real estate companies.
Real Solace Marketing (c) 2016

10. Real Solace Marketing (c) 2016
Contact Information
Robert Bernard, Founder
(mobile)
Real Solace Marketing (c) 2016