1. Coordinating the Polling Program

2. Polling Consortium Members
Partners
AFL-CIO
AFSCME
America Votes
CDA
NEA
SEIU
Others
Emily’s List
MoveOn
Sierra Club
Contributors
Democracy Corps
Project New West
Many others
Greenberg Quinlan Rosner

3. Purpose of Project
Gather, analyze and disseminate survey data collected during election cycle in order to facilitate collective decision making.
Produce tracking data able to anticipate opportunities and adjust resource allocation at the national (or at least in the battleground), state and congressional district levels.
Institutionalize ability to get a rapid read on the impact of campaign events (e.g., Swift Boat advertising).
Use advanced analytic techniques to advance our understanding of refining target groups, track voter IDs and the like.
Greenberg Quinlan Rosner

4. Team Greenberg Quinlan Rosner Research YouGov/Polimetrix
Anna Greenberg, Mike Bocian, Chris Moore, John Brach
Primarily responsible for gathering, analyzing and disseminating research, as well as phone (including IVR) research.
YouGov/Polimetrix
Doug Rivers, Brian Stults
Primarily responsible for web based research.
Greenberg Quinlan Rosner

5. Data Gathering, Analysis and Dissemination
We anticipate that data will come from a variety of sources:
Participating organizations
Public polling where we can get raw data (e.g., Democracy Corps)
ID data (e.g., Working America IDs, IDs on Catalist files)
Commissioned research (phone, web and IVR)
Analysis will include:
Regular reporting on geographic and demographic trends
Creating combined databases that will allow digging deeper into regions and subgroups
Dissemination:
Intranet with access to members
GQR
Catalist
Regular updates disseminated by
Regular briefings in person and conference calls
Availability for individual consultation
Greenberg Quinlan Rosner

6. Primary Tracking Program
Traditional phone tracking – “national” and “local”
We anticipate that tracking will be customized to reflect the battleground presidential states and competitive House and Senate races. We also anticipate commissioned individual state and congressional surveys. These surveys would be conducted using Catalist lists for sample.
Web-based panel
Using the Polimetrix/PollingPoint internet panel – with over a million members and growing – we will track not only the impact of campaign events and trends, but more importantly track changes over time. Panel research helps us understand how voters are being affected by advertising, contact efforts, and the news, and it allows organizations to make appropriate adjustments to their IE campaigns.
Daily Tracking (PoliTrax):
While currently difficult to do at the state-level (for sample size reasons), daily tracking of overall trends or opinion items is very possible. YouGov/Polimetrix currently fields daily surveys. Daily weekday tracking can allow macro measurement of shifts in public opinion on common issues, helping identify sea changes in the electorate the instant they begin to form.
Greenberg Quinlan Rosner

7. Primary Tracking Program
Tracking IDs
Working America will gather one million IDs during the election cycle. Not only can these IDs (as well as other IDs gathered by other organizations) be appended to the data we are collecting and combining for modeling purposes, but we should also consider creating a tracking panel with a subset of Working America IDs. We could either call (live or IVR) or collect addresses and conduct periodic surveys to determine how they are reacting to electoral events, campaign communications, and communications received from the Working America program and other organizations.
Catalist collects data on IDs gathered in the field by a wide range of organizations. Where possible, we intend to include these data in our analysis to better understand the utility of ID data in identifying base and swing voters for turnout and persuasion.
Greenberg Quinlan Rosner

8. Optional Research Web-based rapid response work
Web-based research allows for fast turnaround time as surveys can be fielded and data collected quickly.
YouGov/Polimetrix's experience includes turning around tests of TV advertisements in 12 hours (or less) from start of field to data delivery.
This can be used to test the impact of content (e.g., the Swift Boat ads in 2004), or to quickly measure the significance of an event (such as a candidate gaffe or a news-breaking scandal) – all to determine within 24 hours whether a campaign or IE response is even warranted.
Model-based measurement
Web surveys bring the “clinical trial” approach to survey research
Find out how people’s attitudes and opinions change as new information is presented
Can present TV ads, mail pieces, radio clips, and even robocall sound clips
Ability to program very complex surveys allows for strong experimental designs
Iteratively show people more and more information, and measure how their opinions change
Greenberg Quinlan Rosner

9. Greenberg Quinlan Rosner
Washington, DC
10 G Street NE,
Suite 400
Washington, DC 20002
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California
388 Market Street,
Suite 860
San Francisco, CA 94111
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London, UK
405 Carrington House,
6 Hertford Street
London, UK W1J 7SU
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Greenberg Quinlan Rosner