1. ACT & T Research Presentation
June 26, 2017

2. Today’s topics… DO NOT HAVE 2016 USTA SPENDING
2016 Domestic and International Visitor volume estimates
Sources: USTA, TNS, OTTI, LIA
Lodging data and relationship to overall visitor spending
Sources: STR

3. DOMESTIC……

4. Overall U.S. Down slightly

5. +3.85%

6. Visits in 000s
O/N down 1.75%
Day Trips up 16.21%

7. Domestic LEISURE Primary Purpose of Trip comparison by Overnight and Day Trip, 2016 v. 2015
Leisure O/N down 4.26%
Leisure Day Trips up 11.52%

8. Domestic BUSINESS Primary Purpose of Trip by Overnight or Day Trip, 2016 v. 2015
Business O/N Up 40%
Business Day Trips Up 14%

9. INTERNATIONAL……

11. up 19.0%

12. Canadian visitation to U.S. by month V. Canadian $$/USD
Percentage change from Prior Year same month
Volume downturn started in 2015 and coincides with loss in value of C$ v. US$
Increase

13. Western European visitation to U.S. by month V. EURO & Pound / USD
Downturn in Volume started 3/2016 and lagged the loss of value of EURO and POUND v. USD
Increase

14. LODGING DATA

15. Rm Sold + ADR = Room Revenue

16. MA Lodging Rooms Sold by Month, CY 2016 v. CY 2015

17. Comparison of Change in MA Room Revenue v
Comparison of Change in MA Room Revenue v. Change Traveler Spending in MA
MA RmRev

18. Comparison of changes in Room Revenue ,MA v. U.S., 2016 v. 2015
2016…First time MA slightly trails U.S. !
U.S.
Mass

19. 2016 Summary… Domestic Volume up slightly while rest of U.S. down so…
MA Market shAre (Volume) up
Due to increase Day trips and Business travel!
International volume to U.S. down considerably…
LIA data suggests MA might not be down as much so MA Market share (Volume) Might go up slightly
Lodging data suggests that spending in MA will go up slightly and Will Lag the u.s. Which may result in loss market share (SPENDING)