1. Webinar Mobile Banking Market Overview
Tiffani Montez, Principal Analyst
June 20, Call in at 12:55 p.m. Eastern time

2. Agenda The mobile banking imperative
Creating a unique mobile banking experience
How to pick the right mobile banking vendor
Vendor overview

3. Agenda The mobile banking imperative
Creating a unique mobile banking experience
How to pick the right mobile banking vendor
Vendor overview

4. Mobile banking has moved from downstream to mainstream . . . fast.
Image source: Rapids Riders (

5. . . . while late bloomers are rushing to reach competitive parity.
Leaders are exploiting the channel to deliver new differentiated services . . .
Image source: Rhine Lake Retreat (
. . . while late bloomers are rushing to reach competitive parity.

6. Smartphone subscriptions will more than double in five years
FIVE-YEAR US FORECAST OF MOBILE DEVICE ADOPTION (IN MILLIONS)
Smartphones
Tablets
eReaders
2010
2011
2012
2013
2014
2015
2016
Source: Forrester Research Consumer PC And Tablet Forecast, 2011 To 2016 (US), Forrester Research eReader Adoption Forecast, 2011 To 2016 (US), and Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)

7. Mobile banking continues to grow at a similar rate to online banking
PROPORTION OF US ONLINE ADULTS WHO ARE MOBILE BANKERS
Base: US online adults; Source: Forrester’s North American Technographics® surveys, 2006 to 2011

8. The ROI of mobile banking is clear

9. Smartphone owners largely are mobile bankers
Total mobile phone owners
92%
Mobile bankers
78% of mobile bankers have a smartphone.
35% of smartphone owners use mobile banking.
Smartphone owners
36%
Base: US online adults with a mobile phone; Source: North American Technographics® Online Benchmark Recontact Survey, Q (US, Canada)
Note: Mobile banking is defined as checking account balances, transferring funds, or paying bills on a mobile phone.

10. Mobile bankers access information through many different touchpoints

11. Mobile is more than a device; it is a digital touchpoint with unique attributes
Image source: JPMorgan Chase & Co. (

12. Agenda The mobile banking imperative
Creating a unique mobile banking experience
How to pick the right mobile banking vendor
Vendor overview

13. Current mobile banking solutions can limit the ability to develop a unique customer experience
Source: Bank of America iPhone app, Scotiabank iPhone app, and Bank of Montreal iPhone app

14. Supporting multiple devices is key in providing best-in-class sales and service

15. Today’s mobile enrollment process is dependent on online banking
Source: September 21, 2010, “The State Of Consumers And Technology: Benchmark 2010, US” Forrester report

16. Agenda The mobile banking imperative
Creating a unique mobile banking experience
How to pick the right mobile banking vendor
Vendor overview

17. Consider the changing landscape; many vendors are going out of business or are being acquired
Image source: Actuary Info Blog (

18. For example: Monitise acquires Clairmail
Image source: Clairmail (

19. Identify how fast you need to go to market
Image source: The Boating Guru (
versus

20. Plan your company’s strategic road map, then select a technology provider
Back-end integration
Agility
Remote deposit capture
“What do we need in our mobile banking solution?”
Image source: VisualPhotos (
Lunch

21. And consider what professional services you’ll need
Marketi ng
Development
Design
Technical skill
Integration

22. Agenda The mobile banking imperative
Creating a unique banking experience
How to pick the right mobile banking vendor
Vendor overview

23. Vendors evaluated in the market overview

24. Other vendors reviewed as a part of our analysis

25. Categories of mobile banking vendors
Core-banking aligned vendors
Mobile banking package vendors
Mobile banking application platform vendors

26. Standard vendor products and features vary slightly
Source: June 7, 2012, “Market Overview: Mobile Banking Solutions 2012” Forrester report

27. More variation is seen in mobile functionality and payments
Source: June 7, 2012, “Market Overview: Mobile Banking Solutions 2012” Forrester report

28. Account features: 2-way messaging1 2 4 3 5
Source: Bank of America text banking

29. Payments: P2P
Image source: Discover iPhone app

30. Mobile enrollment Image source: Bank of America iPhone app
Source: April 26, 2012, “2012 US Mobile Banking Functionality Rankings” Forrester report

31. Next steps Assess your mobile banking strategy.
Select a mobile banking vendor that meets your company’s needs.
Assess your mobile banking architectures’ readiness.
Recommendations

32. Tiffani Montez