1. Our global Employer Brand. . A guide to creating your own materials.

2. Our Employer Brand
Compass is always looking to retain more of our great people and attract new colleagues. To do this we need to create impactful, effective recruitment messages. To help you, we have created a suite of materials so that, no matter what part of the business you are in, or what role you are recruiting for, you can build from the collective strength of Compass as a global brand.
Within the Employer Brand website you will find a range of materials: posters, banners, cards, and social media, which you can use as the basis to create your own materials.
If you need any further help using the resources on the Employer Brand website, please go to the contact page.

3. Messaging
We have developed a matrix of messages designed to be used to build a relevant story for your potential candidates. The specific content of the message will be decided by your local requirements (eg job type and media channel).
Within this document you will find an initial series of messages that provide insights about working at Compass. They are focused on the recruitment stage and highlight particular aspects of working at Compass, depending on the specific employee group. There is also a range of supporting quotes which you can use to support your message.
You can use these messages and quotes in the most effective way for your needs: 1 Copy and use directly as they are set out 2 Use specific parts of the messages to form the core of your own message 2 Use the insights and quotes as inspiration and direction to create your own messages
On the Employer Brand site you can find details on how to populate the templates provided to create your own materials.

4. Employer message matrix: Compass global descriptor
COMPASS CONSTANT
No.1 for great people, great food and great service.
Compass is all about great people, great food and great service
delivered to millions of customers around the world on a daily basis.
Success is built on stability: We provide global support to empower
local decision-making by operational teams focused on client needs.
We employ over 500,000 people across 50 countries: Proven skills
and teamwork ensure we always deliver the best service to our customers.
We work on more than 50,000 individual client sites: Our teams deliver food
and support services for many of the world’s most prestigious companies.
We prepare and serve more than five billion meals every year worldwide:
We are No.1 for food service. We are the best.
CONSISTENT DESCRIPTORS

5. Employer message matrix: In Unit Associates
No.1 for great people, great food and great service.
COMPASS CONSTANTS
Find your own job with the world’s best. Join us.
The Compass team is waiting to welcome you.
Company
Job
Team
Opportunity
The world’s biggest food service business has a job for you.
Rewarding jobs.
Excellent support.
Great teams.
Work is good. Teamwork is better.
Be part of it.
We provide the job. You create the opportunity.
FLEXIBLE MESSAGE MENU
Your career in food service starts here. At the top.
A job that will stimulate, challenge and develop you.
You won’t be a number, everyone here is known by name.
Start today and
take responsibility for your future.
Join the best,
and make the job
your very own.
Work with us and rediscover there’s life outside work!
A job where you’re made to feel at home from day one.
We tell all new
recruits there are
no limits here.

6. Supporting quotes: In Unit Associates 1
Teamwork “People make you feel at home from day one.” “People that I work with are my family.” Involvement & opportunity “We have lots of communication and teamwork on safety.” “Small restaurants/businesses don’t allow input, here you can share ideas.” “Work keeps my brain ticking over.” “There’s no limit here.” “You can grow here, other places don’t let you.” “Have grown more during 5 years in food service than 10 years in hotel life.” Customer relationships “When a customer walks up, I already know what they need.” “People smile, they respect you.” “People come to the in-house café not because of the convenience, but for the excellent food and service.” “Think about the best restaurant or job you’ve had [in food service] and multiply it by 10.”

7. Supporting quotes: In Unit Associates 2
Support from manager and company “I enjoy leading a team with management back up.” “Compass delivers on its commitments.” Size of company / security “People know Compass and it offers us stability in the food service industry.” Work-life balance “I’ve worked at small places where I never saw a weekend.”

8. Employer message matrix: Chefs
No.1 for great people, great food and great service.
COMPASS CONSTANTS
A Compass chef brings culinary craft to new challenges.
Choose to work and develop with the world’s best.
Company
Job
Team
Opportunity
Food is our business. It’s your life.
Let’s talk.
Excel as a chef
without losing the
rest of your life!
Our kitchen teams
cook together and develop together.
New team.
New challenges.
New opportunities.
Work with the
biggest employers of chefs worldwide.
Real food.
Real opportunities.
Real chefs needed.
Respect, pride,
passion: ingredients found in our kitchens.
Chefs cook with us.
Chefs develop with us. Start here.
FLEXIBLE MESSAGE MENU
You will be a chef
first and a valued employee always.
Rediscover
the joys of life
outside work!
Join our team and
help us train the next generation of chefs.
Demanding clients make us all better.
And we love that.

9. Supporting quotes: Chefs
Broadening experience in food “Contract catering has come a long way.” “I’d never seen an artichoke before working here.” (Proof of using fresh ingredients and working from scratch.) “The client is demanding in a good way – you don’t stagnate.” Customer feedback “I made that.” (Pride when a baker points to customers queues for food they’d made.) Size of company/security “Compass brand is valued by other employers.” “The country’s best chefs work for Compass.” “Compass gives you a CV that takes you into the future.” Work-life balance “I’d never had a weekend off in 25 years before joining Compass. During the first month I didn’t know what to do at the weekend!” “We all have a laugh but we know when we have to crack on.”

10. Employer message matrix: Unit Managers
No.1 for great people, great food and great service.
COMPASS CONSTANTS
At Compass, you will be supported to build business success. Develop into a real team leader with the world’s best.
Company
Job
Team
Opportunity
Our global success
is earned locally
by people like you.
If you’re the
right fit, we have the right opportunity.
Look out for your
team and they will
look out for you.
If you knew what it’s really like here, you’d have joined already.
Could you manage
in the world’s No.1 food service business?
Step up now.
Make the job yours.
Develop fast.
Can you build
a team that will keep customers happy?
Grow the bottom
line – and grow
with us too.
FLEXIBLE MESSAGE MENU
A food company
that’s awesome to work for. True.
Your job is to
run the business.
Ours is to support you.
Work hard, inspire others, laugh: is that you and your team?
If you have the
vision, we have
the opportunity.

11. Supporting quotes: Unit Managers
Autonomy “I have autonomy to run my own business – freedom in a framework.” “We’re business owners.” “At Compass we run a business, rather than manage one.” “Working here offers opportunities to have ideas and realise them.” Opportunity “I would have joined earlier if I had known what Compass was like.” “It’s not all about the money.” “A food company that’s awesome to work for.” Support & team spirit “We laugh and joke a lot. That shows we work for a great company.” “We’re always tour ready. Bring it on.” “I’m passionate about my job, the team, the people.” “There’s always someone to reach out to.”

12. Employer message matrix: Senior Managers
No.1 for great people, great food and great service.
COMPASS CONSTANTS
At Compass, we trust our leaders to take us further.
Realise your full potential with the world’s best.
Company
Job
Team
Opportunity
Do more.
Go further with the world’s No. 1.
A clear remit
and the support
to deliver it.
Lead your team.
Inspire the stars.
Build the future.
Push your career further. Develop at
the world’s No.1.
It’s time to bring
your expertise to
the world stage.
We trust you to
run your business
in our business.
Honesty. Support. Passion. They are all part of your team.
Take control.
Put your career on
the world map.
FLEXIBLE MESSAGE MENU
If you share our
values, we will trust you with our success.
Set the direction.
Execute the plan.
Make it yours.
Professional and motivated, you will lead the team.
The best is still
to come. For you
and for us.

13. Supporting quotes: Senior Managers
Opportunity “Compass opened its doors to me, gave me the possibility to show my work and trusted in my potential.” “Employees share and work for the same goal.” “It’s a true company.” (Big, practical and international.) “If you have an idea and want to deliver something different, you get a chance to do it.” Support and working with colleagues “Totally a people business.” “The Company has the same values as me.” “Compass is made of motivated professionals, who support each other, and give their best for the Company.” Connection with company “It is important that the image of the company I work in is one I feel proud to be part of.” “Compass is a great name to have on my CV.”

14. The visual framework: Simple steps to creating your own materials
1 Select the template you require Poster, display banner, card, social media etc.
2 Choose your background image Select from our range of fresh food or support services images.
3 Place your main selling headline This can be a message, a quote, or the job title you are advertising. .
4 Write your supporting copy line This can be a message, a quote, or the job title. Choose the text colour that best matches the main colour of your background image.
5 Write your detailed copy To explain more detail about the job and how to make contact.
6 Always use the global positioning statement Please translate as necessary.
7 Select and place the social media icons you require
8 Choose the people image to best support the job being advertised Choose from the range of colleague images we have provided, or use the photographic guide to create your own.
9 Create and place your QR code, if relevant
10 Place your sector/brand logo
11 Always use the relationship statement Please translate as necessary.