1. The Real Business of Web Design
Mr. John Rouda DIFD 321 Winthrop University

2. Linking and Thinking Linking and Thinking
History of the Web
CERN
3 tools provided by Tim Berners-Lee
URL
HTTP
HTML
W3C – World Wide Web Consortium

3. New Rules for Growth New Rules for Growth
1,000 in 1992, 10,000 in 1993
Free to distribute code in April 30, 1993
Mozilla and Microsoft’s browser hit the market shortly after
Netscape Navigator was released for free in 1994, by 1995 they had 75% of all web traffic
Speed to the market, meant big time growth
Yahoo when IPO in 1996
But how did the web make money??

4. After the Bubble Burst After the Bubble Burst
With little revenue streams, IT budgets were slashed and the web geniuses became idiots.
What did we learn?
People drive the web, not business
Technology changes faster than people
The internet is still in its infancy
New Channels do not replace old ones
New Changes require new thinking

5. Business Fundamentals
Change Begets Change
As far as the web is concerned… Soft assets are more important than hard assets.
Customer Satisfaction
Employee Satisfaction
Prioritizing Expense
Increasing Value
Abundance is more valuable than scarcity
Fax Machine
Increasing Returns
Microsoft

6. Expanding the Circle Expanding the Circle Access for the Disabled
Access for the Disadvantaged
Access on the Go

7. The Information Age is History
Information as Currency
Communication is vital

8. Mission-Driven Design
The Process
Analyze
Organize
Humanize
Energize
Indentify the Visitor (user)

9. Organizing the Trip Organizing the Trip Where to go?
Information Architecture
Site Map
Page Map
Usability
Scrolling
Click Counts
Simple is better

10. Developing the Look and Feel
Logos vs. Brands
Style guides

11. Building the Site Building the Site Functional Specs Technical Specs
Compatibility
Speed
Scalability
Efficiency
Prototype
Sandbox
DEV/TEST/UAT/PROD

12. Forms, Function, and Feasibility
Defining Design
Interaction Designers
Functional Designers
Business Designers

13. Interaction Designers
Desirability
Useful
Fun
Meaningful
Team
Leader
Architect
Designer
Writer

14. Functional Designers Functional Designers Standards Interoperability
HTML, CSS, JavaScript, etc.
Interoperability
Cross browser
Cross-platform
Cross-device
Team
Leader
Architect
Coder

15. Business Designers Business Designers Team
CEO
Managers
Does the site make financial sense?

16. Governing the Web Governing the Web Freedom of Speech Freedom of Spam
P2P

17. Next Time
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