1. Convention Centres of Canada 2011 Benchmarking Results
July 2012
Calgary

2. Convention Centres of Canada Current Sample
Calgary
Penticton
Edmonton (Expanded)
Prince George
Fredericton (New)
Quebec City
Halifax
Regina
Hamilton
Saskatoon (Expanded)
London
Toronto
Montreal
Vancouver (Expanded)
Nanaimo (New)
Victoria (Expanded)
Niagara Falls (New)
Whistler
Ottawa (New/Expanded)
Winnipeg

3. Questions Eliminated Eliminated detail on “Other Event Revenue”
Eliminated detailed operating expenses. Only asked for total operating expense.
Eliminated detailed payroll. Only asked for total payroll costs.

6. Event Revenue by Event Type “Same Store”
Included Centres: Calgary, Edmonton, Hamilton, London, Montreal, Nanaimo, Penticton, Prince George, Quebec, Regina, Saskatoon, Toronto, Victoria, Winnipeg
Not Included: Vancouver (because of skewy 2009 data), Niagara, Ottawa, Fredericton – all not operational, Halifax does not break out revenue by type.
If you include Niagara, Ottawa, Vancouver, and Fredericton the percentages become:
Conventions/Conferences- 41.4% (was 38.7%)
Trade Shows- 6.2% (was 6.8%)
Consumer Shows- 9.7% (was 10.2%)
Meetings- 14.4% (was 15.1%)
Food and Beverage- 22.2% (was 23.7%)
All Other Events- 6.1% (was 5.5%)

7. Increase (Decrease) in Gross Event Revenue by Event Type ($000s) “Same Store”
Does not include Halifax (No revenue by event type) Fredericton, Niagara and Ottawa (No data before 2011), and Vancouver (No data in 2009)

8. Meeting and Convention Revenue Trend ($000s)
All Convention Centres include except Halifax (Event revenue not broken down)
Ottawa included , not included , and included in 2011.
Saskatoon added 2007
Regina and Nanaimo added 2008
Niagara and Fredericton added 2011

9. Event Revenue and Occupancy Trends $Millions/%Occupancy
Saskatoon included starting 2007
Nanaimo, Regina and Penticton included starting 2008
Vancouver included starting 2010
Fredericton, Niagara, and Ottawa included in 2011

10. Convention Centre Groupings
<$3M (M&C)
Group 2
$3M-$12M (M&C)
Group 3
>$12M (M&C)
Fredericton
Calgary
Montreal
Hamilton
Edmonton
Toronto
London
Halifax
Vancouver
Nanaimo
Niagara Falls
Penticton
Ottawa
Prince George
Quebec City
Regina
Victoria
Saskatoon
Winnipeg
Groupings remain the same despite M&C revenue fluctuations (Winnipeg down, Saskatoon up)

11. 2010 Meetings and Convention Revenue Group 1
Convention Centre
Total
Revenue
M&C
M&C Revenue as % of Total
Saskatoon
$10,127
$3,453
34.1%
Regina
$6,241
$1,453
23.3%
London
$4,743
$2,387
50.3%
Hamilton
$3,344
$1,526
45.6%
Penticton
$1,566
$617
39.4%
Nanaimo
$1,686
$421
25.0%
Fredericton
$1,561
$737
47.3%
Prince George
$1,306
$488
37.4%

12. 2010 Meetings and Convention Revenue Group 2
Convention Centre
Total
Revenue
M&C
M&C Revenue as % of Total
Calgary
$19,696
$12,031
61.1%
Ottawa
$14,881
$9,625
64.7%
Edmonton
$14,065
$7,098
50.5%
Quebec City
$13,102
$9,504
72.5%
Winnipeg
$8,234
$2,473
30.0%
Halifax
$6,973
n/s
Victoria
$5,377
$4,140
77.0%
Niagara Falls
$3,177
$2,258
71.1%

13. 2010 Meetings and Convention Revenue Group 3
Convention Centre
Total
Revenue
M&C
M&C Revenue as % of Total
Toronto
$51,189
$28,808
56.3%
Vancouver
$42,006
$25,235
60.1%
Montreal
$31,256
$18,011
57.6%

14. Convention and Meetings Performance - By Group
# of Conventions
6 - 50
Median 25 36 43
Median $/Convention
$43,071
$142,175
$370,546
# of Meetings
65 – 385
38 – 502
182
240
301
Median $/Meeting
$1,947
$6,671
$23,602
Group 2 does not include Halifax as they don’t split revenue by type
Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

15. Utilization and Revenue per SQ.FT.- By Group
Total Rentable SQ. FT.
629,572
642,446
1,373,315
Average
89,939
107,074
457,772
Average Utilization
33.7%
44.7%
50.6%
Range
12.8%-62.1%
37.6%-55.9%
49.0%-53.1%
Avg. $/SQ. FT.
$69.9
$116.1
$91.1
$17-$149
$65-$205
$89-$94
Avg. $/Rented SQ. FT.
$198
$262
$180
$65-$385
$107-$421
$168-$190
Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

16. Exhibit/Meeting/Ballroom Space Utilization Trends Group 1
2006 is based off: London, Hamilton, Prince George
2007 Is based off: Saskatoon, London, Hamilton, Prince George
: All Group 1
2010: All except London who didn’t provide utilization for 2010
2011: All except Fredericton due to partial operating year.

17. Exhibit/Meeting/Ballroom Space Revenue Trends Group 1
2007 is not included in the trend for group 1 as Nanaimo, Penticton and Regina were not in the survey.
All centres are included for includes all centres except for London as they did not provide utilization for 2010 to calculated the $ rented/sq/ft includes all centres except Fredericton due to partial operating year.

18. Exhibit/Meeting/Ballroom Space Utilization Trends Group 2
Includes all Group 2 centres except Niagara and Ottawa due to partial operating years.

19. Exhibit/Meeting/Ballroom Space Revenue Trends Group 2
Includes all Group 2 centres except Niagara and Ottawa due to partial operating years.

20. Exhibit/Meeting/Ballroom Space Utilization Trends Group 3

21. Exhibit/Meeting/Ballroom Space Revenue Trends Group 3
Does not include Vancouver

22. Grossed Up Event Revenue Composition by Group
Type of Revenue
Group 1
Group 2
Group 3
Space
17.1%
27.8%
29.4%
All Other Event Revenue
82.1%
72.2%
70.6%
Total
100.0%
Does not include:
Group 2: Winnipeg (not supplied in survey)

23. Total Gross Revenue by Event Type – Group 1
Includes the following Centres: Hamilton, London, Penticton and Prince George
Added in 2007: Saskatoon
Added in 2009: Regina and Nanaimo
Added in 2011: Fredericton

24. Total Gross Revenue by Event Type – Group 1
Includes the following Centres: Hamilton, London, Penticton, Prince George, Saskatoon, Regina and Nanaimo
Added in 2011: Fredericton

25. Total Gross Revenue by Event Type – Group 2
Includes: Calgary, Edmonton, Quebec City, Victoria and Winnipeg. Halifax not included: does not break out event revenue by type.
Ottawa and Niagara Falls NOT INCLUDED

26. Total Gross Revenue by Event Type – Group 2
Includes: Calgary, Edmonton, Quebec City, Victoria and Winnipeg. Halifax not included: does not break out event revenue by type.
Ottawa and Niagara Falls INCLUDED

27. Total Gross Revenue by Event Type – Group 3
Includes: Toronto, Montreal, Vancouver.

28. Year-on-Year Food and Beverage Revenue % Change
Group 3 – Vancouver is not included
Group 1: Nanaimo, Regina – begin in 2009, Saskatoon – begin in 2008, Penticton is excluded due to skewy numbers and non consistent revenues between Fredericton not included due to partial operating year.
Group 2 – All centres except Niagara and Ottawa due to partial operating year

29. Sales and Marketing Spending - By Group
Avg. S&M Spending
$439,641
$1,100,065
$3,014,130
Range
$120k-
$809k
$464k-
$2.20m
$2.65m- $3.23m
Median
$357,412
$849,604
$3,156,351
S&M Spending as % Event Revenue
10.6%
10.3%
7.3%
6.4%- 18.8%
3.3%-
26.5%
6.2%-
10.8%
11.1%
6.3%
Group 2 does not include Winnipeg
Does not include Fredericton, Niagara, or Ottawa due to partial operating years.

30. Total Sales and Marketing Convention Centre Spending Group 1
does not include Saskatoon, Nanaimo or Regina
2007 – does not include Nanaimo or Regina

31. Total Sales and Marketing Convention Centre Spending
Group 2
Does not include Winnipeg in Group 2

32. Total Sales and Marketing Convention Centre Spending Group 3
Does not include Vancouver

33. Year-on-Year Average Operating Costs % Change
Group 3 – Vancouver is not included
Group 1: Nanaimo, Regina, Penticton – begin in 2009, Saskatoon – begin in 2008, Does not include Fredericton (partial year)
Group 2 – All centres except Niagara and Ottawa (Partial Year)

34. Year on Year Change in Marketing Spend and Total Gross Revenue – Group 1
Prince George increased marketing spend between 2005 & 2006 which drove the average up to 58.2% so I took them out of the 2006 total Now only includes London and Hamilton
Nanaimo, Penticton, Regina – begin in 2009
Saskatoon – begins in 2008
Does not include Fredericton due to partial operating year.

35. Year on Year Change in Marketing Spend and Total Gross Revenue – Group 2
Does not include Winnipeg
Also, Does not include Niagara, or Ottawa due to partial operating years.

36. Year on Year Change in Marketing Spend and Total Gross Revenue – Group 3
Does not include Vancouver

37. Year on Year Change in Payroll as % of Total Gross Revenue – By Group
Group 1: Nanaimo, Penticton, Regina – begin in 2009, Saskatoon begins in Fredericton not included (partial year)
Group 2: Winnipeg is not included. Niagara and Ottawa not included (partial year)
Group 3: Vancouver is not included

38. QUESTIONS???