1. 2017 AZGFD Outdoor EXPO Presented by Shikar Safari Club International
Compare License Sales at the end of the Year

2. Attendance Youth Day – 1,800 Weekend – 46,600 Lake Paddlemore
– 3, %

3. Public Engagement Family Fishing - 2,640 anglers
Youth Archery– 1,682 archers
Intro to Shooting – 2,225 shooters
shooters
BB Gun – 1,250 shooters
Rifle/Pistol – awaiting vendor reports
Shotgun - 2,920 shooters, 11,678 rounds / clays

4. New to the EXPO
Relocation of Lake Paddlemore, Family Fishing, Field Operations Division Assets Tent
Record sales $36,559
Expanded Retail tent
Expanded AmAZing Wildlife tent
New Area Favorite

5. Digital Engagement Ben Avery Shooting Facility Wi-Fi upgrade
Vendor reserved Wi-Fi access
Expanded user data collection through increased iPad deployment

6. Web Traffic Impact
AZGFD Boating page 25% AZGFD OHV page 15% AZGFD SCTP page 11% AZGFD Archery page 52% AZGFD Fishing page 20% AZGFD I Support Wildlife page 54% AZGFD Hunter Ed page 26% AZGFD Ben Avery Shooting Range page 22% Average Increase = 28%

7. Customer Demographics
48,400 total attendees
61% 1st time attendees
3.7 attendees per vehicle
15% record Latino attendance
73% earn above state median income
3.45% record 1,640 1ST time shooters

9. 2017 Outdoor EXPO Sponsors Title Sponsor Gold Sponsors Silver Sponsors
Shikar Safari Club International
Gold Sponsors
Arizona State Credit Union
Daniel Defense
Shooter’s World
Silver Sponsors
Cabela’s
FN Firearms
Sportsman’s Alliance
Sportsman’s Warehouse
Target Factory
Bronze Sponsors
Lincoln Property Management
Mule Deer Foundation
MCSO

10. Thank You