2. The Year of Introductions for Carmel Road …
FY 15:
The Year of Introductions for Carmel Road …

3. Introducing Carmel Road Unoaked Chardonnay
A fresh and expressive alternative to traditional oak-laden chardonnay
The only 100% unoaked chardonnay in the JFW portfolio!
Mark your calendars: Virtual Launch & Tasting: July 21 with Sur Lucero and Wendi Hammond
“Today, unoaked Chardonnay is more than a trend in California. It’s a movement.” - Steve Heimoff, Wine Enthusiast,

4. Introducing New Pinot Noirs from Panorama
Panorama is the largest high density vineyard in the US, and it is time to show its magnificence!
3 new small lot bottlings
V13 available July 2015
Great On Premise door openers!
“I was expecting a lot from these wines & they delivered. All three are very close in quality, and represent a huge leap forward for Carmel Road Pinot Noir”. Steve Heimoff, May 2014, barrel sample tasting

5. Introducing Kris Kato, new Winemaker for Carmel Road!
Native of Oregon
Education in Fermentation Science from Oregon State University
Winemaking tenure (15 yrs.):
Gallo
Bronco Wines
Constellation Brands
Blackstone
Estancia
Mark West
“Moving to the Central Coast really spiked my interest in cool-climate varieties like Pinot and Chardonnay.”

6. Hold for video

7. Now, Introducing….Drew Barrymore
Carmel Road & Drew Barrymore – Smart, Confident & Relaxed
Here Jeff can speak to the similarities in Drew’s personality & CR’s brand personality. He can also discuss that its these qualities that have allowed her to transcend her film roles to become a celebrity brand in her own right.

8. Barrymore Wines & Carmel Road
Here Jeff can speak to the similarities in Drew’s personality & CR’s brand personality. He can also discuss that its these qualities that have allowed her to transcend her film roles to become a celebrity brand in her own right.

9. Launch: Barrymore Wines by Carmel Road
First varietal:
2013 Monterey Pinot Grigio
Ships late September 2014
Launch Date: October 2014
Coming soon: Co-branded Pinot Noir
Start with publicity by Drew, along with consumer launch events

10. Carmel Road & Drew Barrymore – 360 Execution
New Barrymore and CR Wines
New Sales Tools with Drew!
Consumer Launch in October
Public Relations / Social Media/ Advertising Push Spring 2015
Demos & Tastings & Master Sommelier Education

11. How will you (re) introduce Carmel Road in your market?