1. 2017 Community Survey City of Mountain Brook, Alabama
Presented by
April 2017

2. ETC Institute
A National Leader in Market Research for Local Governmental Organizations …helping City and County governments gather and use survey data to enhance organizational performance for more than 30 years
More than 2,150,000 Persons Surveyed Since 2006
for more than 900 communities in 49 States

3. Agenda Purpose and Methodology Bottom Line Upfront Major Findings2
Summary
Questions

4. Purpose
To objectively assess satisfaction among residents with the delivery of City services
To measure trends from previous survey
To help determine priorities for the community
To compare the City’s performance with other cities across the U.S. 4

5. Methodology Survey Description Method of Administration Sample size:
seven-page survey; includes many of the same questions asked on previous survey
2nd Community Survey conducted for the City
Method of Administration
by mail, online and phone to random sample of City residents
each survey took approximately minutes to complete
Sample size:
goal number of surveys: 400
goal far exceeded: 962 completed surveys
Confidence level: 95%
Margin of error: +/- 3.1% overall

6. Location of Survey Respondents Mountain Brook 2017 Community Survey
Good Representation throughout the City
Mountain Brook 2017 Community Survey

7. Bottom Line Up Front
Residents Have a Very Positive Perception of the City
99% rated the City as an excellent or good place to live
97% rated the City as an excellent or good place to raise children
Satisfaction Ratings Are Similar to 2014, and Remain Among the Highest in the Nation
Satisfaction with City Services Is Much Higher in Mountain Brook Than in Other Communities
The City rated above the U.S. Average in ALL 56 areas that were compared; significantly above in 55 areas
The City rated 48% above the U.S. Average in the overall quality of services provided by the City
Top Priorities for Investment:
Traffic Flow/Congestion Management
Maintenance of City Streets and Facilities

8. Residents Have a Very Positive Perception of the City
Major Finding #1
Residents Have a Very Positive Perception of the City

9. 9
97% of Residents Are Satisfied with the Overall Quality of Services Provided by the City

10. Satisfaction Is High for All City Services10
Satisfaction Is High for All City Services

11. 11
Nearly All Residents Feel Mountain Brook Is an Excellent Place to Live and Raise Children 11

12. Overall Quality of Services Provided by the City
All areas are in BLUE, indicating that residents in all parts of the City are satisfied with the overall quality of City services
Citizen Satisfaction
Mean rating on a 5-point scale
ETC INSTITUTE
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
No Response

13. Major Finding #2
Satisfaction Ratings Are Similar to 2014, and Remain Among the Highest in the Nation

14. Trend Analysis Since 2014 the Satisfaction Ratings Have…
Increased in 39 of 94 areas
Stayed the Same in 19 of 94 areas
Decreased in 36 of 94 areas

15. Trend Analysis Most Significant Increases Since 2014
Number of walking trails (+7%)
Number of City parks (+7%)
Quality of info available on Animal Control, Fire & Police Facebook pages (+6%)
Transparency of City government/City’s willingness to openly share information with the community (+6%)
Quality of animal control (+5%)
Litter control along major streets (+5%)
Most Significant Decreases Since 2014
Flow of traffic and congestion management(-11%)
Brush and bulky removal services (-8%)
Youth athletic programs – Mountain Brook soccer(-7%)
Outdoor athletic fields (-5%) 15

16. Major Finding #3
Satisfaction with City Services Is Significantly Higher in Mountain Brook Than in Other Communities

17. 17
The City Rates Significantly Above the National Average in All 8 Categories of City Services

18. 1st in the Nation
1st in the Nation
1st in the Nation 18

19. 19
Satisfaction with the Overall Quality of City Services Is 48% Above the National Average

20. 1st in the Nation 1st in the Nation 1st in the Nation20

21. 21
The City Rates Significantly Above the National Average in All 11 Areas of Public Safety

22. 1st in the Nation 1st in the Nation 1st in the Nation22

23. 23
The City Rates Significantly Above the National Average in All 5 Areas of Code Enforcement

24. 1st in the Nation 24

25. 25
The City Rates Significantly Above the National Average in All 8 Areas of Maintenance

26. 1st in the Nation
1st in the Nation 26

27. 27
The City Rates Significantly Above the National Average in All 6 Areas of Parks & Recreation

28. 1st in the Nation 28

29. 29
The City Rates Significantly Above the National Average in All 5 Areas of Customer Service

30. 30

31. Top Priorities for Investment
Major Finding #4
Top Priorities for Investment

32. Overall Priorities: 32

33. 33

34. Public Safety Priorities:34

35. Maintenance Priorities:35

36. Library Priorities: 36

37. Parks and Recreation Priorities:37

38. Other Findings

39. 39

40. 40

41. 41

42. 42

43. Summary Residents Have a Very Positive Perception of the City
99% rated the City as an excellent or good place to live
97% rated the City as an excellent or good place to raise children
Satisfaction Ratings Are Similar to 2014, and Remain Among the Highest in the Nation
Satisfaction with City Services Is Much Higher in Mountain Brook Than in Other Communities
The City rated above the U.S. Average in ALL 56 areas that were compared; significantly above in 55 areas
The City rated 48% above the U.S. Average in the overall quality of services provided by the City
Top Priorities for Investment:
Traffic Flow/Congestion Management
Maintenance of City Streets and Facilities

44. Questions?
THANK YOU!!