1. Zombie Apocalypse
A zombie virus is overtaking the earth; it was initially transmitted by bite. However, it is now airborne and is spreading like wildfire. It has not yet reached Georgia but is expected to do so within days. It is estimated that any unvaccinated humans will become infected, die, and become undead.
Dr. Yoyvitch from Atlanta’s Center for Disease Control (CDC) has the only remaining vials of the vaccine. He has deemed certain communities “survivor “communities, and ours is one.
But only ___ of us will receive the vaccine and live in in his compound.
Write a letter to Dr. Yoyvitch and the Selection Committee convincing them to let you join his compound and receive the vaccine.
However, there is a catch. You are not you.

2. Say What?!?!
You will be given an identity. You will need to decide on the gender and name of your character. THIS INFORMATION MUST REMAIN CLASSIFIED. ANY BREACH OF THIS INFORMATION WILL DISQUALIFY YOU FROM THE COMPETITION.
Complete the Character Identification form.
You will write a letter to Dr. Yoyvitch and the Selection Committee to try to convince them to allow you to be one of the survivors. Remember, SOAPSTone, 2 Appeals, and 4 Techniques.

3. Examples You are a 41-year-old dentist with schizophrenia. Pros Cons
Write a persuasive letter….
Consider the Elements of Communication (SOAPSTone)
Use 2 of Aristotle's Appeals
Use 4 Persuasive Techniques
Annotate your use of appeals and techniques using Microsoft Word’s Comment function.

4. The art and science of persuasion
Rhetoric
The art and science of persuasion

5. Make sure your argument is strong.
What TO DO in persuasive writinG *Be aware of your SOAPSTone. *Use Rhetorical appeals. *Use Rhetorical techniques.
Make sure your argument is strong.

6. The Elements of Communication
Speaker
Occasion (and medium)
Audience
Purpose
Subject
Tone

7. Rhetorical Appeals Ethos (Ethical Appeal) Pathos (Emotional Appeal)
Logos (Logical Appeal)

8. Persuasive Techniques
Expert Opinion
Hard Evidence
Anecdote/Narrative
Imagery
Cause and Effect
Repetition
Comparison/Contrast
Rhetorical Question
Counterargument and Refutation

9. Sample Letter Format Dear Dr. Yoyvitch and the Selection Committee,
Character Name
2002 American Way
Columbus, GA 31909
Sample Letter Format
Center for Disease Control and Prevention
ATTN: Survival Selection Committee
1600 Clifton Road
Atlanta, GA 30333
Dear Dr. Yoyvitch and the Selection Committee,