1. How many of the following companies can you identify in 1 minute?

3. An Actual One Minte Timer
Advanced by 1 Minute or More

4. What do you know about logos?
Who can use these pictures?
How can they use them?
Why do you think the companies limit who can use them?

5. A brief introduction to Intellectual Property
The Business of Ideas
Presenter : Ms. Shountae Boothe

7. What is Intellectual Property?
The ownership of ideas. Unlike tangible assets to your business such as computers or your office, intellectual property is a collection of ideas and concepts.

8. How can we protect our ideas?
In Jamaica we have 6 options
Copyright
Trademarks
Patents
Designs
Traditional Knowledge
Geographical Indications

9. Intellectual Property Law in J’ca
Jamaica Intellectual Property Office (JIPO) Act
COPYRIGHT
The Copyright Act
The Copyright (Amendment) Act 2015
The Copyright Regulations
INDUSTRIAL DESIGNS
Designs Act
Designs Regulations

10. I.P. Laws Continued PATENTS Patent Act TRADEMARKS
Trade Marks Act, 1999
Trade Marks Rules, 2001
Trade Marks (Amendment) Rules, 2011
Trade Marks (Amendment) Act, 2013

11. Intellectual Property Law cont’d
GEOGRAPHICAL INDICATIONS The Protection of Geographical Indications Act The Protection of Geographical Indications Regulations

12. DEFINITIONS

13. Patent
A patent is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention.
The exclusive right granted to a patentee in most countries is the right to prevent others from making, using, selling, or distributing the patented invention without permission. Different types of patents may have varying patent terms (i.e., durations).
Trademark
A Trade Mark is a sign that is graphically represented and capable of distinguishing the goods or services of a person, company or legal entity from those of another. A Trade Mark can be comprised of words, letters, numbers, designs, names, slogans, symbol, colors, images, packaging, etc. or a combination of the foregoing.
It is imperative that Trade Mark owners obtain the relevant protection from the respective national Intellectual Property offices.

14. Design Geographical Indications http://www.jipo.gov.jm/
A geographical indication is a sign used on goods that have a specific geographical origin and possess qualities, reputation or characteristics that are essentially attributable to that place of origin. Most commonly, a geographical indication includes the name of the place of origin of the goods.
Geographical indications may be used for a wide variety of products, whether natural, agricultural or manufactured.
e.g. Blue Mountain Coffee
Design
A design relates to the features of shape, configuration, pattern or ornamentation which, when applied to a product, gives the product a unique appearance. A registered design can be a valuable commercial asset - registration of a design gives the owner protection for the visual appearance of the product but not how the product works.

15. Copyright
Copyright consists of a bundle of different rights held by a creator of literary, artistic, musical or dramatic works.
Under Jamaica’s Copyright Act 1993, copyright applies to original literary, dramatic, musical or artistic works, sound recordings, films, broadcasts or cable programme, typographical arrangements of published editions.
Literary works include works (other than a dramatic or musical work) which are written spoken or sung, such as poetry, plays, novels, sermons or computer programs.

16. Copyright cont’d Dramatic works include dances and mimes.
Musical works refer to the melodic content of the work - lyrics are treated as literary works.
Artistic works include graphic works such as paintings, drawings, maps, charts, plans, engravings, etchings, lithographs, woodcut or similar works, as well as photographs, sculptures, collages, buildings and models of buildings.

17. Copyright cont’d http://www.jipo.gov.jm/
Copyright protection arises automatically once an original work of the categories of works protected under the Copyright Act, is in a written or recorded form. The copyright notice,that is, the word ‘Copyright ‘ and the international copyright symbol , ©, should be visible on the recorded medium along with the date of creation and the name of the author of the work.
The symbol© should be placed on sound recordings to indicate the owner of the master recording. These symbols will give the public notice of the author’s or copyright owner’s claim of Copyright in the work.

18. Intellectual Property in everyday business

20. Recap
The business of ideas. The property of your business is not limited your physical assets.
Your original inventions, thoughts, ideas andcreative works are yours and can be beneficial to your business as well
Next week we will look at how we can use Intellectual Property to make money in a business environment.

21. ASSIGNMENT FOR NEXT CLASS
Intellectual property is a comparatively new area of law. Do research on the history of intellectual property internationally and come to class next week prepared to do a 5 min presentation or write a 1 page report on your findings.

22. Resources
JIPO website
Google.com