2. OUR MISSION
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

3. Our programs serve students in:
Marketing
Business Management and Administration
Finance
Hospitality and Tourism

4. OUR MEMBER PROFILE Serves students in grades 9-12
Serves students in postsecondary
College and career preparation
Marketing
Finance
Hospitality and Tourism
Business Management and Administration
Co-curricular

5. Our students have diverse interests.
Future Major/Career Path
DECA
National
Accounting/Finance
4.7%
2.7%
Advertising/Public Relations
3.3%
0.7%
Business Administration
8.4%
5.1%
Business - International
5.2%
1.5%
Business Owner/Entrepreneur
14.0%
4.2%
Fashion Merchandising
5.7%
2.4%
Hotel/Resort Management
1.3%
0.4%
Sales/Marketing
0.8%
Sports Marketing/Management
Travel and Tourism
1.1%

6. ATTRIBUTES AND VALUES
Competence
Innovation
Integrity
Teamwork

7. GUIDING PRINCIPLES DECA prepares the next generation to be
Academically Prepared
Community Oriented
Professionally Responsible
Experienced Leaders

8. GUIDING PRINCIPLES DECA’s Comprehensive Learning Program
Integrates into Classroom Instruction
Applies Learning
Connects to Business
Promotes Competition

9. DECA’s COMPREHENSIVE LEARNING PROGRAM
Aligned with clusters and pathways
Enhances teaching and learning
Business Partnerships
Competitive Events Learning Program
Conferences
Online Activities
Resources
School-based Enterprises

10. DECA SUPPORTS STUDENT ACHIEVEMENT
Small learning communities
Experiential learning activities
Rigor and relevance
Diverse activities
Strong business partnerships
Advisor professional development

11. DECA SUPPORTS PROGRAMS OF STUDY
Spans secondary and postsecondary
Strong partnerships
Accountability and Evaluation System
Professional Development

12. Programs of Study and DECA Marketing Cluster Example
9th Grade | Introduction to Business and Marketing
Principles of Marketing Event
Global Entrepreneurship Week, H&R Block Dollars and Sense
10th Grade | Marketing 1
Buying and Merchandising Team Decision Making Event
School Based Enterprise, PiperJaffrey and Co. Survey
11th Grade | Advanced Marketing
Marketing Management Series Event
New York Experience, Finish Line Challenge
12th Grade | Marketing Communications
Advertising Campaign Event
Senior Management Institute, GEW
Postsecondary | Professional Sales Major
Sales Management Event (Collegiate DECA)
Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge

13. Programs of Study and DECA Business Management and Administration Cluster Example
9th Grade | Introduction to Business and Marketing
Principles of Business Administration Event
Global Entrepreneurship Week, H&R Block Dollars and Sense
10th Grade | Business Law
Business Law and Ethics Team Decision Making Event
SBE, DeVry Innovations and Entrepreneurship Challenge
11th Grade | Business Management
Business Services Operations Research Event
Innovations and Entrepreneurship Conference
12th Grade | Entrepreneurship
Entrepreneurship Written Event
Senior Management Institute, GEW
Postsecondary | Human Resources Management Major
Human Resource Management Event (Collegiate DECA)
Business, Management & Administration Academy (Collegiate DECA)
Entrepreneurship Challenge (Collegiate DECA)

14. Programs of Study and DECA Finance Cluster Example
9th Grade | Introduction to Business and Marketing
Principles of Finance Event
H&R Block Dollars and Sense
10th Grade | Introduction to Finance
Financial Services Team Decision Making Event
School Based Enterprise
11th Grade | Accounting 1
Accounting Applications Series Event
Stock Market Game
12th Grade | Accounting 2
Finance Operations Research Event
Financial Literacy Promotion Plan
Postsecondary | Business Finance Major
Financial Statement Analysis Event (Collegiate DECA)
Financial Services Event (Collegiate DECA)

15. Programs of Study and DECA Hospitality and Tourism Cluster Example
9th Grade | Introduction to Business and Marketing
Principles of Hospitality and Tourism Event
Dimensions magazine
10th Grade | Introduction to Hospitality
Hospitality Services Team Decision Making Event
School Based Enterprise
11th Grade | Lodging Management
Hotel and Lodging Management Series Event
Sports and Entertainment Marketing Conference
12th Grade | Travel and Tourism
Hospitality and Tourism Operations Research Event
Business partnership with Marriott or Hilton
Postsecondary | Hospitality Major
Travel and Tourism Event (Collegiate DECA)
Hospitality, Travel and Tourism Academy (Collegiate DECA)
Virtual Business Challenge-Restaurant Management

16. LEARN MORE