1. The Trusted Resource® When It Matters Most for Automotive Shoppers
What’s my car worth?
What will my next vehicle be?
What should I pay for my next vehicle?
KBB.com Today
2 in 3 shoppers who traded in their vehicle used KBB.com to determine the trade-in value1
KBB.com is the most visited site for trade-in values1
Values
Trade-in Blue Book® Value
Instant Cash Offer (via Autotrader)
Trade-in Evaluator
Research
93% of shoppers access model information on vehicle-shopping sites2
74% of shoppers say “online videos helped me learn more about specific trucks/cars”3
5-Year Cost to Own
KBB Awards
Buyer’s Guides & Top 10 Lists
KBB Ratings & Reviews
Buyer’s Guide Sponsorship
91% of shoppers access vehicle pricing on vehicle-shopping sites2
Pricing was the most useful content to shoppers who favor KBB.com2
Pricing
Fair Purchase Price Range
Free Dealer Price Quote
Certified Listings Program
1: 2014 IHS Automotive Buyer Influence Study, in partnership with AutoTrader.com. Base: Purchasers Who Traded-In a Vehicle
2: J.D. Power 2014 New Autoshopper Study (NAS), Sept 2014
3: Google. Digital Drives Auto Shopping. November 2013
Note: Products above are a sample and not representative of all KBB.com products. Italicized products are OEM or dealer advertising products.

2. What will my next vehicle be?
To Better Serve Consumers While Researching, Ad Opportunities Continue to Be Enhanced
2016 Ad Product Updates
Research
ACCELERATOR Enhancements
Larger, persistent billboards
New Mobile Marquee unit
VIDEO MARQUEE
OWNERS HOME PAGE TAKEOVER Enhancements
Larger, persistent billboard & wallpaper
Marquee upgrade opportunity
DIRECTSHARE
KBB.com data intelligence based on shopper behaviors
KBB.com API
KBB.com content and data infused into ad creative on- and off-site
SMARTPHONE BT & SUB-SEGMENT TARGETING
NEW CAR TABLET EXPERIENCE Category Sponsorship Home Page Presence
SEGMENT BUYER’S GUIDE Pre-roll Opportunities
Note that these mockups are not final product designs and are subject to change.

3. What will my next vehicle be? What should I pay for my next vehicle?
Evolving The Trusted Resource® To Fulfill More Automotive Shopping Needs
What’s my car worth?
What will my next vehicle be?
What should I pay for my next vehicle?
The Future of KBB.com
20% of shoppers rated the experience of “valuing a trade-in” as mostly negative1
18% rated “receiving an offer for a trade-in” as mostly negative1
Trade-in
Sell
Donate
Values
Simplified Valuation Path
More Resources for Disposing of Vehicle
As the known valuations and pricing leader, KBB.com is especially focused on innovating how today’s shoppers find the best vehicle for them.
Research
Nearly 9 in 10 KBB.com shoppers are undecided2
45% of KBB.com shoppers are undecided on segment or vehicle type2
42% of shoppers are using multiple devices3
Vehicle Discovery Based on Needs & Wants
Building, Carrying & Comparing Consideration Sets Across Devices
17% of shoppers rated the experience of “negotiating a purchase price” as mostly negative1
65% of shoppers use their smartphone while at the dealership3
61% access vehicle pricing content on mobile devices while at the dealership3
Pricing
Bridging Online Research & Offline Transaction
Helping Negotiations on the Lot
1: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader
2: KBB.com Web-Intercept Survey, Q2 2014
3: J.D. Power 2014 New Autoshopper Study (NAS), Sept 2014
Note: Products above are a sample and not representative of all KBB.com products. Italicized products are OEM or dealer advertising products.