1. Author’s Perspective: Bias in the Media and Author’s Purpose
Mrs. Deller
LA 1

2. and sometimes unreasoned,
What is Bias?
a personal,
and sometimes unreasoned,
judgment :
prejudice

3. Bias? How?

4. Bias? How?

5. Race and Gender Bias in the Media 3:58
You Tube Video
Race and Gender Bias in the Media 3:58

6. Bias in Advertising
Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

7. Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

8. Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

9. Consider: Color, Size, Text, Layout, Location, Target Audience, Purpose, and Message

10. Author’s Purpose: WHY an author has written a piece of text
To inform
Giving information about a particular topic
To entertain
To make readers/viewers feel certain emotions
To persuade
Author is presenting own opinions/views/beliefs in hopes that readers/viewers will take on these ideas as their own

11. Author's Purpose Activity
Did You Catch All That?
Let’s Find Out 
Author's Purpose Activity
6-8ish

12. Student YouTube Videos
Author's Purpose PIE 5:32

13. What is the Author’s Purpose in the Following Commercials?
Author's Purpose Commercials
13 min