1. CONNECTING WITH THE NEW DONOR
Workshop and Panel
8 ways to give on all slides
Nominations board
Amanda – board member
Title: relieving director hr riverina institute tafe

2. if they can see, hear & feel it above the big national causes
2 TRENDS WE HAVE SEEN
Donors are looking for local
if they can see, hear & feel it above the big national causes
Single cause, high profile charities are often the default
change to region – merges
Fly in bubble only.
Other text already up
Fly in only 2 or 3 big moments.

3. 2 THINGS WE HAVE DONE Launched “May is Giving Month”
A celebration of our local giving culture
Understood we need to simplify the message
Bubble re distribution amounts – sorts of projects

4. MAY IS GIVING MONTH Objective Build awareness and profile
Build Facebook likes, drive people to the Border Trust website, generate donations, generate leads for Workplace Giving
Key Message
When you give to Border Trust, 100% of funds stay local
Actions
Launch event
Share stories of donors and grant recipients
Month long media campaign
Social media, radio and print
Objective
Build awareness and profile of Border Trust amongst our region
Build Facebook likes, drive people to the Border Trust website, generate donations, generate leads for Workplace Giving
Key Message
When you give to Border Trust, 100% of funds stay local to support the people and not-for-profit community organisations of
Albury, Alpine, Corowa, Greater Hume, Indigo, Towong, Tumbarumba and Wodonga.
Actions
Launch event
Share stories of donors and grant recipients through month long campaign
Social media – daily posts – from the words of donors and recipients
Radio – 3 interviews per week plus in-kind commercial
Print – 3 stories throughout month

5. We asked grant recipients:
MAY IS GIVING MONTH
We asked our donors:
Why is it important to you to give where you live?
How does it make you feel when you give in this way?
What would you say to others who are thinking about their own
charitable giving?
We asked grant recipients:
Why was it important to receive a local grant?
What did you do with it (or will you do with it)?
How did it make you feel when you received it?
What would you say to others who are thinking about their own charitable giving?
delete

6. Recognise that 8 Ways to Give may be 7 too many!
SIMPLIFYING THE MESSAGE
Most importantly
Have a Board member with expertise in marketing and communications
Recognise that 8 Ways to Give may be 7 too many!
Create a Planning Session to
Define our Value Proposition
Simplify our message
Develop an infographic to simply illustrate what we do
Set our priorities
Articulate our value proposition:
Define our key target audience/stakeholders, the unique “service/offering? We provide and the way we deliver that value
Simply descibe who we are and what we do – what value do we deliver
Sets the foundation for all our key messages 2.
Simplify our message 3
Detemrine 12 month priorities
Agree them
Determine key actions aligned to priorities
Align resources to actions

7. More, what we would do differently
WHAT WE WOULDN’T DO AGAIN
More, what we would do differently
Recognise our capacity
Give ourselves more time
Understand that the world of Community Foundations can be complex
It takes time to understand ourselves…
then more time to simply tell others
Set up introduction slide
Fly in benefits
Both employees and employers can get on board.
3 benefits

8. THANK YOU Set up introduction slide Fly in benefits
Both employees and employers can get on board.
3 benefits