1. Advertising Layout and Production
Media: Out-of-Home
ADV-125
Advertising Layout and Production

2. Gateways to the content we want them to explore happen in different ways we shall see how today.

3. Out-of-Home? ...... can that lead users to mobile content?

4. “
Hmm. Absolutely. ”

5. Proliferation of smartphones makes it easier to access digital content.
OOH can shorten the journey time to content.
The whole experience can be made fun and interesting.

6. The most obvious gateway is the QR code

7. QR codes: not unique to OOH - found in print
most smartphone users can access with an appropriate app
mainstream in Japan but future uncertain elsewhere

8. common mistakes: lack of consumer instructions
poorly optimised content or journey
availability of mobile signal not considered

10. Sears and KMart shopping on the go
shopping walls
airports / malls / movie theaters / bus shelters
scan QR code
holiday shopping while waiting for the bus

11. Visual search Google Goggles point smartphone at poster
on-screen links to related content
some carriers used mms and sms

12. Augmented Reality virtual hidden content overlaid onto posters
can enhance the user experience via smartphone/tablet app
can enhance call to action
minimal cost to integrate into print OOH

14. NFC
Contactless technology integrated into smartphones enabling mobile payment

17. Thinking about it, print in out-of-home contexts has evolved, no?
The possibilities for integrating a big idea across media channels are boundless.
There are amazing opportunities where convergence can enable integration.