1. 5th International Conference of Asian Special Libraries
(ICoASL) 2017
Lontar Bali as An Information Marketing Media for Conserving Culture and Balinese Society’s Local Wisdom
Richard Togaranta Ginting, S.Sos., M.Hum (Universitas Udayana, Bali) Majidah, S.Sos., M.I.Kom (Universitas Terbuka, Jakarta)

2. Background
Bali’s tradition and culture teach about the wisdom of human to The Creator, human to human and human to the natural surrounding (Tri Hita Karana)

3. Source: wonderfulbali.com
Local wisdom’s values which exists in Balinese society are kept in a manuscript that known as lontar Bali
Source: wonderfulbali.com

4. Lontar Bali
Lontar Bali is an information recording media made from the leaves of “rontal” tree as writing media by the elders Balinese to shed keep all the things in the past.
The information in the lontar Bali contains spiritual teaching, philosophy, medicine, computation days and even up record of debts in the ancient times.

5. How is Lontar Bali Now?
Based on the data collected by Tim Penyuluh Bahasa Bali founded lontar Bali in the district and city in Bali

6. Phenomenon
Many young people are not familiar with the role and function of lontar Bali.
Tradition and culture of the values ​​of local wisdom will be threatened with extinction.
Young Balinese generation in the future is feared to lose our identity because of forgetting the history and values ​​of customs there for generations.
This phenomenon is certainly a challenge for us, how can we foster a love of the history of Bali which stores the values ​​of local wisdom to younger generations of Bali today

7. Lontar Bali as an Information Marketing Media
According to Lontar Bali often overlooked, partly due to the unknown role and function of the existence of lontar Bali.
Lontar Bali existence known only to a handful of people who usually need the data in the study.
After this research was completed, it is precisely that Lontar Bali was abandoned back.
Lontar Bali that is full of information about the values ​​of local wisdom should be well organized so that can help conserve the archives of lontar Bali.
One way is to make Lontar Bali as an information marketing media.

8. Discussion
Lontar Bali as an information marketing media will announce to society about the memory of the history of Bali which is identical about the customs that have been around for generations in Bali.
Starting from birth to death, even how to live and appreciate life processes are also included in the information of lontar Bali.
The main purpose of create Lontar as an information media is to increase younger generation awareness.

9. Conservation Efforts of Lontar Bali
Lontar Bali conservation effort is a our responsibility.
Not only the parties relating to archival who work hard to conserve lontar Bali,
All communities have the same responsibility in conserving lontar Bali.

10. Constraints of Lontar Bali Conservation
Patterns and utilization
Limitations of human resources (HR)
Storage Facility
User education

11. Conclusion
History and memory can not be repeated, that's the right phrase that became the basis for the conservation archives of lontar Bali.
Balinese culture and tradition should be maintained, either by maintaining and conserving the lontar Bali to archive the history and memory of Bali remains a guide in life through values ​​of local wisdom contained in the lontar Bali.
Information marketing contained in the lontar Bali is very important as part of efforts action after lontar Bali pconservation activities carried out.
Lontar Bali conserve not only the duty of Tim Penyuluh Bahasa Bali issue but also a responsibility all of us

12. Thank you