1. Introduction Of Digital Marketing
UNIT- 01
Introduction Of Digital Marketing

2. Digital Marketing
It is the promotion of product all brand by a one or more forms of electronic media promoting through Internet, , Mobile, Radio, Google, Search engine marketing etc…
It is an interactive marketing of products & services using digital technologies to reach customers on-time & retain them.
It is the most accessible ,easy to use and contemporary method of promotion which is also known as ONLINE MARKETING.

3. Different Methods Of Digital Marketing
Search Engine Marketing (SEM) Paid
Search Engine Optimization (SEO) Non-paid
Social Media Marketing
Video Marketing (YouTube, Facebook etc..)
Marketing

4. Tools & Platforms Required For Digital Marketing
Analytics
Marketing Software
Payment Gateway (pay tm, phonePe etc…)
Internet

5. On–Line Tools E-mail Marketing (Gmail etc..)
Social Media Marketing ( Facebook, twitter etc.)
Video Marketing (YouTube)
Search Engine Marketing
Affiliate Marketing – “It is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others &earn a piece of the profit for each sale that you make”

6. OFFLINE TOOLS
Television
Radio
Electronic Board

7. Future Of Digital Marketing
Measuring the Advertisement Performance
Quick Response
Convenient

8. Latest Practices In Digital Marketing
Artificial Intelligence and Machine Learning
Internet of Things (IoT)
Video Ads
Content Advertising
Location Based Marketing Technology
Consumer Engagement
Big Data
Virtual Reality

9. 10 C’s Of Digital Marketing

10. AIDAS Theory
The AIDAS theory of selling is one of the widest known theories and is the basis for training materials across numerous organizations. AIDAS stands for Attention, Interest, Desire, Action, Satisfaction. The AIDAS theory simply states that a prospect goes through five different stages before finally responding satisfactorily to our product. thus he should be led comfortably through all five stages.

12. REAN Model
REAN (which stands for Reach, Engage, Activate, Nurture) was first coined by Xavier Blanc in It helps you plan ahead and analyze the complex marketing activities that are needed to build and nurture customer relationships. REAN stands for:
Reach: Marketing activities needed to raise awareness of your brand, product, or service. Off-line and online, from SEO to TV ads.
Engage: The gradual, often multi-channel set of activities needed to engage prospects. In analytics, measures the click depth and time spent interacting with your website.
Activate: The actions your prospects should and do take (i.e., defined and tracked calls to action)
Nurture: The activities needed to nurture relationships, such as the use of CRM, newsletters, offers to come back to the site, etc.

14. Application/Benefits Of Digital Marketing
Recession Proof
Economical
Refinement of your strategy
Brand Development
Real time results
Simple to measure
Easily Accessible
Quick and Easier Modification
Can Be Measured
Greater engagement

15. Opportunities/Challenges Of Digital Marketing
Understanding customers
Effective Re-Targeting Solution
Automation and AI
Live streaming
Online Earning
Challenges-
Online reputation management
Local SEO/local listings
Social media engagement
 Understanding the Audience needs