1. Search Engine Optimization
Web
Search Engine Optimization

2. Front End Web Development
Instructor: Aileen Pierce
When: T Th 9:00am – 10:50am
Room: ATLAS 104
Focus Elective
JavaScript, Jquery, Json, HTML5 Canvas, Web APIs, Frameworks

3. Search Engine Optimization: An Introduction
What is SEO?
Three Major Factors
Popularity
Link Building
Content
SEO and Social

4. What is SEO?
Search Engine Optimization is the practice of increasing the visibility of a website through natural, non-promoted or advertised means.
A holistic approach to the development of a website from design, to content, to social media, and beyond is required to truly take advantage of SEO opportunities

5. Three Major Factors of SEO
Popularity of a site
Link Building
Content

6. Site Popularity
How many people have previously searched for (and clicked on) your site vs. another website with similar content?
More unique visitors = higher priority in search results
Amount of control: Low
Further Resources:
Google Analytics -
Alexa -

7. Link Building What’s linking to you? What are you linking to?
Embrace relevant and meaningful social media platforms
Build a community of fans and with other’s in your industry
Embrace blogging
Encourage others to link to you
Amount of control: Medium

8. Content
Add content to your site that is useful, descriptive, informative, and relevant to what people are searching for.
Content should be useful (and keyword rich)
Site Design should be clean and as simple as possible from a code-base perspective
Your site should load quickly. (No big images or laggy script)

9. Content (Continued) Amount of control: High (It’s your site after all)
<Title>: Untitled Document = Bad!!!
<Meta> Descriptions
Headings!
Text: Keep it direct and to the point
Keyword rich content
Links: Keyword rich as well
Links: File Names (store.html vs page1.html)
<img>: Don’t get lazy
Update content on your page over time! If your don’t, your page rank will drop.

10. Content (Continued)
<meta name= "robots" content="noindex, nofollow">
<a href="somepage.html rel="nofollow ">
Responsive Design

11. Content (Continued) Further Resources: Google Webmaster Tools -
Google Keyword Tool -

12. Social SEO
Social media platforms provide a unique arena to post content, drive traffic, and continue link building. If social isn’t a part of your SEO strategy, it should be.
YOUR SITE

13. Facebook Add keyword rich content (Mind blowing right?)
Links: Add additional keywords to link descriptions
Always link to you main page in general posts

14. Facebook Complete your About and Info Pages
Add links to your main site
Descriptions and links on ALL images

15. Twitter Instagram Mix it up with text, image, and video tweets.
Again, be descriptive
#UseHashTagsResponsibly
Instagram
Complete your profile
Add image descriptions
#UseHashTagsResponsibly

16. Linkedin Complete your personal account Fill out your skills section
Add a keyword rich bio
Link to your other social platforms and websites
For brands, create a Linkedin Business page with company info, contact resources, and links to employee profiles.

17. Pinterest
Hash Tags
Alts Tags
Add descriptions

18. Additional Resources Bing Webmaster Guide –
Search Engine Land - searchengineland.com
ebmasters/docs/search-engine-optimization-starter-guide.pdf

19. Attendance Question: Week 15
No attendance question :) Spend the last 15 minutes of class completing your FCQs for lecture (ATLS 2200 – 010)
See you all next week