1. BASIC DESIGN
Nothing basic about it.

2. THE IDEA OF DESIGN
The appearance of a newspaper, much like the content, is constantly evolving
But it comes back to four basic pieces that make up the “package”
The PACKAGE refers to a page that contains modular design

3. THE IDEA OF DESIGN MODULAR DESIGN
Taking the large and breaking it into pieces that tell the story over-all
Giving each story its own space and defining that space through design

4. SO IT WORKS LIKE THIS: THE PAGE Wide open space THE PACKAGE Photos
Cutlines
Headlines
Text
MODULAR DESIGN: Gives each story its own space for the package

5. DEFINITIONS AND KEY TERMS:
FLAG (NAMEPLATE) - the name of a newspaper as it is displayed on the front page
HEADLINE - large type running above or along the side of a story to summarize the content
CUTLINE - line or block of text that explains a photo (a.k.a. caption)
BYLINE - line of text under a headline that tells who wrote the story
JUMPLINE - line of text that tells the reader the story is continued from another page

6. DEFINITIONS AND KEY TERMS:
PULLQUOTE - graphic treatment of a quotation pulled out from a story; also called a lift out
INDEX - alphabetized list of contents and their page numbers
FOLIO - type at the top of an inside page giving the newspaper's name, date and page number
MASTHEAD - information about the publication and staff normally printed on the editorial page
MUGSHOT - picture of a person’s face
GUTTER - blank space between facing pages of a newspaper

7. WHAT THEY LOOK LIKE:
(TEACHER CAN INSERT NEWSPAPER FRONT PAGE OF CHOICE AND CIRCLE THE SPECIFIC KEY TERMS.)

8. TYPOGRAPHY Newspapers are laid out on a grid created by columns
It’s very important that readers be able to read what is printed in your newspaper – distorted or novelty fonts are not the best
FONT: all characters in one size and weight of a typeface
TYPEFACE: A family of fonts
POINTS: A measurement of font size
This slide is 24-point Times New Roman font

9. A COMMERCIAL BREAK FOR MEASUREMENT
PICA - unit of measure in newspaper
12 POINTS in a PICA
6 PICA in an INCH
72 POINTS in an INCH
Your conversion for picas to inches is six to one
12 picas = 2 inches

10. BACK TO TYPOGRAPHY
There are MILLIONS of fonts, but only two types of FONT FAMILIES:
SERIF: A serif font has tiny strokes or “serifs” at the end of each letter… this is a serif font
SANS SERIF: A sans serif font has NO strokes or serifs… this is a sans serif font
WHAT’S THE DIFFERENCE?
Preference, truly -- many say a serif font looks more traditional and “established” than a sans serif
Conversely, sans serif fonts looks more modern and clean

11. CAN WE MIX THEM UP ON OUR PAPER?
It’s your paper, you can do what you want.
Rule of Thumb:
Headline font and body font should be in the same font family
Headline may be an applied alteration (bold, italic, heavy or condensed)
Use an “opposite” font for cutlines
If you use serif for body and heads, use sans for cutlines
USE SPECIAL FONTS SPARINGLY and only when applicable

12. HEADLINE DESIGN:
Headlines should attract readers to the story without overselling the story
Written in present tense
Be conversational
Weight and size should match importance of story
Use this as a guideline for headlines:

13. PLACING BODY COPY
Text is measured in inches - and inches are divided into equal columns across a newspaper
Because it is difficult to read a one-column story that is as long as the paper is tall, we incorporate modular design that flow across several columns of type
For example, you might have a big front page story, but you won’t use the whole front page - chances are you will use the portion of the paper closest to the FLAG, square off using modular design and then jumpline to the continued story

14. PHOTOGRAPHS Also called a “cut,” thus the name “cutline”
Three shapes for photos:
Vertical
Horizontal - most common
Square

15. DOMINANT PHOTO The biggest photo on the spread
Every design should have one
Choose a photograph that is relevant to the story
Faces should be the size of a dime
Use a border around the image, usually a .25 or .5 point line
Must have photographer credit and a cutline

16. CUTLINES Written in three to four lines of type under a photo
Explain the action
IN FEATURE DESIGN they can be shown on the side of the image instead of beneath it
Typefaces are often different than that of the body text on a page to help readers distinguish between the two

17. ALL OF THESE THINGS THAT YOU MUST DECIDE:
What will your flag look like?
What are your fonts?
What do your folios look like?
How many columns will you use on your design grid?
Six columns for full size paper
Five columns for tabloid size

18. BASIC DESIGN
Nothing basic about it.