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Delivering Discovery.

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Presentation on theme: "Delivering Discovery."— Presentation transcript:

1 Delivering Discovery

2 There is a problem… How do you stand out in a crowded world that rains information online?

3 Of course you can pay to get found.…
Can be a good short term tactic… - Pay per click (PPC)… - Pay per view (PPV)… - Placement adverts…

4 BUT you must get your search terms right because…
People now search using longer sentences Paying will not give you Google ranking Your visibility stops when your budget stops It can be expensive with poor ROI

5 There is another problem..
= Poor Organic Reach

6 What is Organic Reach? Organic Reach is the total number of unique people who were shown your online post through unpaid distribution. Source: Facebook

7 Organic Reach is heading for 1%
Organic Reach Stats.. Organic Reach is heading for 1% Source: Ogilvy

8 Organic Reach set to fall below 5%
More Stats.. Organic Reach set to fall below 5% Source: Ogilvy

9 Organic Reach Falling Below 10%
And More.. Organic Reach Falling Below 10% Source: Ogilvy

10 Does it Matter? Yes it matters…. It stops your business getting ‘Discovered’ and stops your followers, fans, and connections from seeing what you post.

11 There is another problem as well…
Does NOT index your content posted on… or

12 Why? Is focused on delivering Relevancy and sees and As competition

13 Why Relevancy? Makes money from delivering Relevant content and search results.

14 So how do you get “Discovered”?
2 Ways: Pay Join and

15 How does Get you ‘Discovered’?
Proven platforms organically promote your Business and content Fast listing on Easily share your messages with social networks Build a following and a fan base

16 We focus on YOU Full account management and help Publish unlimited amounts of content Let us create content for you Build your Google authority and ranking Low cost / High Return

17 So… what is it Worth to you…
To reach page one of To share your content with 300+ other social networks? To have your messages “go viral”? To get ‘Discovered’? ?

18 Your Discovery Partner


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