1. Interactive Agenda Setting
Eamonn Molloy,
3rd & 4th November 2005
Cosener’s House Abingdon

2. Four Types of Interaction
1. Research
Saїd Business School
University of Oxford
4. Benefaction
2. Teaching
3. Networking

3. 1. Research Project funding Sites of Research / access
‘Users’ of Research’

4. 2. Teaching Case Studies Guest Speakers
Projects: D. Phil., MBA, MSc, EMEM
Exec Ed

5. 3. Networking Oxford Business Alumni Oxford Business Network
Oxford Science Enterprise Centre
Entrepreneurship Society

6. 4. Benefaction Infrastructure: Buildings, Libraries
Research Centres: JMI, Skoll, Clifford Chance and others
Chairs: L’Oreal, HSBC, Peter Moores etc

7. Interactive Agenda Setting : Risks and Benefits
Organisation
Research
2.Teaching
3. Networking
4. Benefaction
Risks
-Sponsor led
agenda
- Disclosure
- Theoretical
contribution
- Relevance
-Pedagogical limits to case study approach
- Guest lecturers
- Student project dilemmas
- Loss of focus
- Coordination
-Communication
- misrepresent-ion
-Agenda control
-Micro-managing
- Reputation
- Liability
Benefits
- Sponsorship
- Access
- Validity
- Up-to-date knowledge
- Entertaining
- Authority
- Publicity
- Potential Research / teaching connections
Access
Consultancy
- Infrastructure
- Long-term resources
- Open-agenda

8. Relationship Management
Organisation 1 2 3 4 R B